James Lappeman

Dr James Lappeman is the head of projects at the UCT Liberty Institute of Strategic Marketing. His research on consumer behaviour has been presented in board rooms across categories and he has published in prestigious international journals like the Journal of International Marketing, the International Journal of Market Research and the European Business Review to name a few.

Filter Courses within "James Lappeman" (Click to filter)
Reset Filters | Advanced Global Search
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis (edX) EdX
University of Cape Town,UCT

Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis (edX)

Management & Leadership Business

Dive into Market Strategy Essentials, a course designed to equip you with the tools needed to tackle business challenges head-on through trend and competitor analysis. This program from the University of Cape Town will teach you how to conduct thorough research, understand market dynamics, and develop strategies that drive success.

Self Paced
Self-Paced
Business Decision Making Problem Solving
Details
Leveraging Customer Insights and Data (edX) EdX
University of Cape Town,UCT

Leveraging Customer Insights and Data (edX)

Management & Leadership Business

Dive into the world of market research with this insightful course from the University of Cape Town. Gain a deeper understanding of consumer behavior and learn how to tailor your marketing efforts based on real data. This course will teach you how to navigate market metrics, perform ethical research, and ultimately leverage customer insights for business growth.

Self Paced
Self-Paced
Markets Data Market Research
Details
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research (edX) EdX
University of Cape Town

Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research (edX)

Management & Leadership Business

Discover how to transform complex data into engaging stories that drive marketing success with 'Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research.' This course from edX and the University of Cape Town equips you with the skills to interpret market research data effectively, craft compelling narratives, and stay at the forefront of market trends.

Self Paced
Self-Paced
Marketing Storytelling Market Research
Details
Page 1