EdX

Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis (edX)

Offered by University of Cape Town, UCT,

Power business solution with research strategy in this course from the University of Cape Town. Market research is the process of evaluating the feasibility of a new product or service that allows organizations to discover their target market and make informed decisions.

Class Deals by MOOC List - Click here and see EdX's Active Discounts, Deals, and Promo Codes.

This course will teach you core concepts and tools to help you better understand market-led strategies and trend analysis to solve business problems. This course will provide insight on how you can examine the market associated with a product or service to determine how the audience will react. This in turn allows you to make informed decisions that align with the organizational goals. Key topics include market research, business problems, data sources, and trend and competitor analysis.
This course is part of the Market Research, Consumer Insights, and Competitor Analysis Professional Certificate.

What you'll learn

Highlight the role of market research in organizational decision making.
Recognise the business problems that market research aims to solve.
Identify potential data sources that can be utilized by market researchers.
Identify the benefits and limitations associated with secondary research data.
Outline methods of sourcing and evaluating secondary research data.
Analyze secondary research findings to solve a business problem.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

EdX

RWTH Aachen,RWTHx

Customer-Centric Innovation (edX)

Management & Leadership

Learn to take on competition by creating successful and innovative ideas for your business through a thorough understanding of your customers’ needs. Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Self Paced

Self-Paced

Business Innovation Competitive

EdX

Imperial College Business School,Imperial College London

Maths Essentials (edX)

Management & Leadership Sci: Mathematics

Discover and acquire the fundamental maths skills that you will need to use while studying an MBA program, from algebra to differentiation and geometric series. Planning to study for an MBA but unsure of your basic maths skills? All MBA programs, and in business generally require some maths, particularly on quantitative subjects such as Accounting, Economics and Finance.

Self Paced

Self-Paced

Math Calculus Decision Making

EdX

HarvardX,Harvard University

Innovating in Health Care (edX)

Management & Leadership Health & Society

Find innovation opportunities in health care technology, management, consulting, or investing by examining health care cost, quality, and access. Health care spending, quality, and access continue to plague America and global nations alike. With U.S. health care costs trending toward $4 trillion in 2020, the need to innovate and create smart, viable business plans is more important than ever before. Innovating in Health Care (IHC) explores how creating successful global business ventures in health care will not only improve access, but also better meet the needs of consumers and societies.

Self Paced

Self-Paced

Business Innovation Management

EdX

ACCA

Intermediate Bookkeeping (edX)

Management & Leadership Economics & Finance

Get business-ready and prepare for a qualification by building your finance and accountancy skills with this course from ACCA-X. Did you enjoy the Introduction to Bookkeeping course? Want to delve deeper into the realms of Financial Accounting? Or do you already have some prior knowledge of Bookkeeping and are simply looking to expand your knowledge base? Then this course is perfect for you.

Self Paced

Self-Paced

Finance Business Accounting

Financial Accounting Made Fun: Eliminating Your Fears (edX)

EdX

Babson College

Financial Accounting Made Fun: Eliminating Your Fears (edX)

Management & Leadership

Learn the language of financial accounting and how to use financial statement information to better manage and grow your business. Are financial statements a mystery to you? Do all those terms and metrics make your head spin? Do you avoid conversations with your finance leaders because you are not confident of your finance ability?

Self Paced

Self-Paced

Business Management Balance Sheet

English for Doing Business in Asia - Writing (edX)

EdX

The Hong Kong University of Science and Technology - HKUST,HKUSTx

English for Doing Business in Asia - Writing (edX)

Management & Leadership Languages & Literature

Introducing strategies for developing your written English communication skills in the context of doing business in Asia. The use of English for doing business in multinational settings is a fact of life for many business people. And, as Asian economies expand and become more involved in the global economy, having the ability to write clear and concise English is important when exchanging information.

Self Paced

Self-Paced

Business English Communication

Supply Chain Management: A Decision-Making Framework (edX)

EdX

LouvainX,Université Catholique de Louvain - UCL

Supply Chain Management: A Decision-Making Framework (edX)

Management & Leadership

Learn how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of your company. In this business and management course, you’ll learn how make effective supply chain decisions that take into consideration all aspects of your business.

Self Paced

Self-Paced

Business Decision Making Supply Chain Management

EdX

Babson College

Analytics for Decision Making (edX)

Management & Leadership Statistics & Data Analysis

Discover the foundational concepts that support modern data science and learn to analyze various data types and quality to make smart business decisions. Want to know how to avoid bad decisions with data? Making good decisions with data can give you a distinct competitive advantage in business. This statistics and data analysis course will help you understand the fundamental concepts of sound statistical thinking that can be applied in surprisingly wide contexts, sometimes even before there is any data! Key concepts like understanding variation, perceiving relative risk of alternative decisions, and pinpointing sources of variation will be highlighted.

Self Paced

Self-Paced

Data Analysis Decision Making Analytics

EdX

The University of British Columbia,UBCx

Introduction to Marketing (edX)

Management & Leadership

Learn the fundamentals of marketing, including strategies and tools used across industries. Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy and more.

Self Paced

Self-Paced

Marketing Marketing Strategy Brand Marketing

EdX

MIT,MITx

Supply Chain Design (edX)

Management & Leadership Engineering

Learn how to design and optimize the physical, financial, and information flows of a supply chain to enhance business performance – part of the MITx MicroMasters Credential in Supply Chain Management. CTL.SC2x Supply Chain Design covers all aspects involved in the design of supply chains for companies and organizations anywhere in the world. The course is divided into four main topic areas: Physical flow design, Supply chain finance, Information flow design, and Organization/Process design.

Self Paced

13-24 Weeks

Business Supply Chain Design Supply Chain

EdX

Indian Institute of Management, Bangalore,IIMBx

Accounting and Finance (edX)

Management & Leadership Economics & Finance

Develop financial acumen to manage your business successfully. This business course helps you to read and understand financial statements to evaluate how business performance is affected by four fundamental drivers of profitability viz., asset management, cost management, leverage management and tax management. It will also help you to identify areas for improvement.

Self Paced

Self-Paced

Finance Business Accounting

EdX

The University of British Columbia,UBCx

Business Foundations (edX)

Management & Leadership

This is business in a nutshell; learn key concepts and frameworks that underpin business. Do you speak “business"? You will. This course is designed to give you the terminology, concepts and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own tool-kit for strategy and decision-making.

Self Paced

Self-Paced

Business Strategy Decision Making