Market Research Consumer Insights and Competitor Analysis Professional Certificate

What you will learn:
- Gather, interpret, and apply market and consumer data to your decision making, using a market research framework.
- Understand how to apply the tools and methodologies available to conduct market research.
- Conduct a competitor analysis and examine existing trends using tools like Porter’s Five Forces.
- Develop a unique, data-driven corporate identity to defend your market position, increase your market share, and set your business apart from competitors.

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Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research (edX)

Self Paced
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research (edX)
Course Auditing
EdX
University of Cape Town
Categories
Business
Management & Leadership
Effort
Beginner
Self-Paced
1-4 Hours/Week
Languages
English
English
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research (edX)
Fuel the future of market research as a data storyteller in this course from the University of Cape Town. The market research industry is constantly evolving, resulting in new innovations that will impact organizations. It is imperative that your marketing activities stay relevant to maintain a competitive [...]
Market Research Consumer Insights and Competitor Analysis Professional Certificate
Data-Driven
Marketing
Market Research
Storytelling
Data Collection
View more details
Self Paced
Course Auditing
EdX
University of Cape Town
Business
Management & Leadership
Beginner
Self-Paced
1-4 Hours/Week
183.00 EUR
English
English

Leveraging Customer Insights and Data (edX)

Self Paced
Leveraging Customer Insights and Data (edX)
Course Auditing
EdX
University of Cape Town
UCT
Categories
Business
Management & Leadership
Effort
Beginner
Self-Paced
1-4 Hours/Week
Languages
English
English
Leveraging Customer Insights and Data (edX)
Navigate market metrics, and perform effective and ethical research in this course from the University of Cape Town. Market research allows you to develop a better understanding of the consumer and how you can tailor your marketing activities to suit their preferences.
Market Research Consumer Insights and Competitor Analysis Professional Certificate
Customer
Customer Insights
Markets
Market Research
Consumer Behavior
Data
View more details
Self Paced
Course Auditing
EdX
University of Cape Town
UCT
Business
Management & Leadership
Beginner
Self-Paced
1-4 Hours/Week
183.00 EUR
English
English

Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis (edX)

Self Paced
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis (edX)
Course Auditing
EdX
University of Cape Town
UCT
Categories
Business
Management & Leadership
Effort
Beginner
Self-Paced
1-4 Hours/Week
Languages
English
English
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis (edX)
Power business solution with research strategy in this course from the University of Cape Town. Market research is the process of evaluating the feasibility of a new product or service that allows organizations to discover their target market and make informed decisions.
Market Research Consumer Insights and Competitor Analysis Professional Certificate
Market Strategy
Problem Solving
Business
Market Research
Decision Making
View more details
Self Paced
Course Auditing
EdX
University of Cape Town
UCT
Business
Management & Leadership
Beginner
Self-Paced
1-4 Hours/Week
183.00 EUR
English
English