EdX

Leveraging Customer Insights and Data (edX)

Offered by University of Cape Town, UCT,

Navigate market metrics, and perform effective and ethical research in this course from the University of Cape Town. Market research allows you to develop a better understanding of the consumer and how you can tailor your marketing activities to suit their preferences.

Class Deals by MOOC List - Click here and see EdX's Active Discounts, Deals, and Promo Codes.

This course will teach you how to identify market metrics and how they apply to market research. You will also learn what drives consumer behavior and the importance of segmenting the market. You will explore the fundamentals of research methodologies and the types of data collection. Lastly, this course will provide insights on consumer behavior and data analysis to tailor your marketing approach.
This course is part of the Market Research, Consumer Insights, and Competitor Analysis Professional.

What you'll learn

Recognise the importance of segmenting the target market.
Identify consumer behavior drivers and measurement techniques.
Choose appropriate market metrics for specific market research problems.
Choose the appropriate research methodology to collect primary data.
Articulate the ethical considerations that apply when collecting primary data.
Critique a research brief.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

EdX

Rolls Royce

The Power of Data (edX)

Statistics & Data Analysis

'The power of data’ is an interactive introduction to data and why it matters, with a focus on data analytics. In under an hour, you'll discover what data is and how it improves our world, through a series of animations, case studies and tips. You’ll learn that to get the most from your data, you need to go on a journey, gaining insight along the way. This course highlights key factors relating to collecting, sharing, analysing and generating value from data.

No sessions available

2 Weeks

Data Data Analytics

EdX

Universidad Carlos III de Madrid - UC3M,UC3Mx

Fundamentals of Microeconomics (edX)

Economics & Finance

Learn how to analyze markets and gain a solid foundation in economic concepts. Are you interested in obtaining a solid background in economics? This economics course offers a thorough view of markets, including their strengths and failures. You will learn how to view markets from an economist’s perspective to help you better understand the most relevant economic problems.

Self Paced

Self-Paced

Markets Microeconomics Economics

Justice Today: Money, Markets, and Morals (edX)

EdX

HarvardX,Harvard University

Justice Today: Money, Markets, and Morals (edX)

Humanities

Explore the ethical controversies of financial markets. Should you be able to buy a vote, citizenship, or college admission? Would you bet on someone else’s life—or, more accurately their death date? What about paying to see the exploitation of a person? Competition, status, and greed often cause one’s moral compass to move in the wrong direction, but if there is a market to support these macabre sales, then the question to consider is this: Are there certain moral and civic goods, that markets do not honor, and money cannot buy?

Self Paced

Self-Paced

Markets Ethics Justice

Marketing Fundamentals: Who Is Your Customer? (edX)

EdX

Babson College

Marketing Fundamentals: Who Is Your Customer? (edX)

Management & Leadership Marketing & Communication

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business. In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.

Self Paced

Self-Paced

Business Marketing Marketing Strategy

EdX

University of Texas at Arlington,UTArlingtonX

Data, Analytics and Learning (edX)

Statistics & Data Analysis

An introduction to the logic and methods of analysis of data to improve teaching and learning. Capturing and analyzing data has changed how decisions are made and resources are allocated in businesses, journalism, government, and military and intelligence fields. Through better use of data, leaders are able to plan and enact strategies with greater clarity and confidence.

No sessions available

4 Weeks

Statistics Data Learning

EdX

University of Maryland, College Park,University System of Maryland - USM,USMx,UMD

Achieving Product-Market Fit (edX)

Business

Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.

Self Paced

Self-Paced

Prototype Customer Minimum Viable Product

EdX

Indian Institute of Management, Bangalore,IIMBx

Marketing Essentials (edX)

Marketing & Communication Business

Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

Self Paced

Self-Paced

Business Management Marketing

Introduction to Economics: Microeconomics (edX)

EdX

Seoul National University,SNUx

Introduction to Economics: Microeconomics (edX)

Economics & Finance

Learn the basics of microeconomics, including supply and demand of commodities and how equilibrium in the market affects price. A country’s economy consists of three major economic agents; consumers, firms and government. Analyzing the choices made by these economic agents is one of the main subjects of microeconomics. In this economics and finance course, you will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities.

Self Paced

Self-Paced

Finance Markets Microeconomics

From Fossil Resources to Biomass: A Business and Economics Perspective (edX)

EdX

Wageningen University,WageningenX

From Fossil Resources to Biomass: A Business and Economics Perspective (edX)

Business Science

Learn about the basic consumer science, business, logistics, supply chain, and economic principles that are essential for a successful transition from fossil resources to renewable biomass resources in a biobased economy. Explore how to create a sustainable future by moving away from dependence on fossil to biomass resources for the production of food, chemicals, and energy-carriers. The key is using microorganisms and catalysts to create biobased products. In this course, you will focus on the end of the supply chain - - how to market and sell those products within a profitable business model.

Self Paced

Self-Paced

Business Sustainability Logistics

EdX

Babson College

Economics: Consumer Demand (edX)

Management & Leadership Economics & Finance

Learn the fundamental economic principles of consumer demand and how the relationship between price, quantity and demand affect the market. Demand is a simple yet challenging concept that is essential to understanding how markets function. In this economics course, you will gain a solid understanding of demand, its underlying principles, major determinants and how they are beneficial for individuals, decision makers inside the firm, and policy makers.

Self Paced

Self-Paced

Markets Consumer Economics

EdX

MIT,MITx

The Analytics Edge (edX)

Statistics & Data Analysis

Through inspiring examples and stories, discover the power of data and use analytics to provide an edge to your career and your life. In the last decade, the amount of data available to organizations has reached unprecedented levels. Data is transforming business, social interactions, and the future of our society. In this course, you will learn how to use data and analytics to give an edge to your career and your life.

This course is archived

13-24 Weeks

Data Clustering Data Analysis

EdX

New York Institute of Finance

Forwards and Futures (edX)

Economics & Finance

Develop a comprehensive, practical understanding of forwards and futures including market conventions, contract specifications, valuation, and trading strategies. In this course – Forwards and Futures, the basic financial theories and concepts relevant to the topic will be discussed. The relationship between Forwards and Futures and the underlying security will also be explained. We'll also review concepts such as cost of carry, transportation, storage, and convenience factors that should be incorporated in the valuation of Forwards and Futures.

Self Paced

Self-Paced

Finance Markets Trading