Customer Insights

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Sensing Consumer Insights (Coursera)

In this course we will focus on the measurement of the effectiveness of a digital marketing strategy through the use of marketing analytics. The final course will also cover performance measurement in digital channels, content and site management in relation to consumer experiences.

Customer Insights: New Product Development Orientation (Coursera)

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire [...]

Survey for Success: Growing Your Business with Customer Insights (Skillshare)

Self Paced
Survey for Success: Growing Your Business with Customer Insights (Skillshare)
Free Course
Want happier customers, higher sales, and better engagement? Discover how surveys can unlock the insights you need to make smarter decisions for your business! Whether you’re an entrepreneur, freelancer, or creative, success starts with knowing exactly what your customers want! In this step-by-step introductory class, SurveyMonkey's Sarah Cho breaks [...]