Sustainable Agri-food Marketing (edX)

Sustainable Agri-food Marketing (edX)
Course Auditing
Categories
Effort
Certification
Languages
Bachelor’s degree or 5 years experience in a related field.
Misc

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Sustainable Agri-food Marketing (edX)
This course examines the principles and practices of sustainable marketing in the agri-food industry and marketing’s role in the creation and management of relationships with customers and other stakeholders.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

The learner will explore sustainable marketing and incorporate the motivations, drivers, and impacts of food innovation to create effective marketing strategies and plans that support the sustainability of the agri-food industry. They will take the long-term view that includes multiple scales local, national, and global, envisioning different possibilities for the future of food. Leveraging the best communication and media to eliminate the old while promoting the new products, programs, and systems matters immensely in getting the population to adopt a sustainable food futures model.

Learners will imagine, create, and promote the food futures they want for their organizations, their communities, and the world. Learners will also identify target audiences and needs, and develop authentic positioning, distribution, promotion and communications for sustainable agri-food systems.

This course is part of the Sustainable Agribusiness MicroMasters® Program.


What you'll learn

- Apply concepts of marketing to sustainable agriculture and food innovation

- Identify creative market entry strategies

- Utilize economic principles to formulate pricing strategies



MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
181.00 EUR
Bachelor’s degree or 5 years experience in a related field.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.