EdX

El arte de vender: introducción a las ventas (edX)

Offered by The Pontificia Universidad Javeriana, JaverianaX,
El arte de vender: introducción a las ventas (edX)

Aprende a desarrollar los conceptos que forman la cultura del vendedor y que lo hace clave en la comercialización de producto o servicios. La venta se presenta en todas las actividades humanas por lo que hay que conocerla para lograr su máximo desempeño y llevar a las organizaciones al logro de las metas. Pero es necesario conocer sus variables más importantes para hacerla más profesional, facilitándole a los clientes a comprar los productos o servicios que se le ofrecen.

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Este curso de ventas ofrece el conocimiento para convertirte en un vendedor exitoso, esta es una habilidad que puede beneficiarte tanto personal como profesionalmente.

Además de la actitud y el conocimiento es necesario manejar procesos específicos que la hacen una de las profesiones más apasionantes del mundo.
Inscríbete hoy mismo en este curso en línea para aprender a desarrollar tus habilidades en técnicas de ventas.Saber vender te hace atractivo para cualquier organización, por lo cual te ayudará a desarrollar una nueva capacidad para tu carrera profesional.
This course is part of the Gerencia de ventas: desarrollo de habilidades comerciales Professional Certificate.

What you'll learn

  • Manejar el producto de acuerdo al cliente.
  • Hacer preguntas inteligentes que te ayuden a conocer mejor al cliente.
  • Técnicas de negociación para aprender a negociar efectivamente.
  • Profundizar en el cliente y sus necesidades.

Syllabus

Semana I : El concepto de ventas
Definición, facilitadores de ventas y características del vendedor.
Semana II: Desarrollo de la propuesta de valor
Cómo lograr valor, desarrollo de las necesidades implícitas y convertir las características en beneficios.
Semana III : El proceso de ventas
Preventa, la planeación de ventas y prospectar.
Semana IV : El contacto comercial
La ambientación, presentación del producto y del producto a la marca.

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