Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions. This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model.
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It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:
- Understanding a Product Enterprise and how it works
- Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio
- Building & implementing a product platform strategy
- Organizational Governance and Risk framework in a Product Enterprise
- Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach
- Maximizing organizational value creation through a scaled product framework
This course is part of the Lean Product Portfolio Management Professional Certificate.
What you'll learn
- How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused
- Creating strategic and operational alignment across the enterprise
- Building Product Portfolio Governance & Risk Management Models
- Aligning core & support functions of a product enterprise for value maximization at scale
Syllabus
- Week 1: Product Enterprise Operating Model
o The people, culture, processes and tools that empower the product enterprise
- Week 2: Strategic & Operational Alignment
o The Vision - Strategy - OKR - KPI framework
- Week 3: Product Risk Management Framework
o Understanding risks at individual product and overall portfolio levels and developing strategies
o Operational Risk Management across the product enterprise
- Week 4: Scaling through alignment
o Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise
