Customer-Centric Enterprise: Scale Product Lifecycle Management (edX)

It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

- Understanding a Product Enterprise and how it works

- Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

- Building & implementing a product platform strategy

- Organizational Governance and Risk framework in a Product Enterprise

- Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

- Maximizing organizational value creation through a scaled product framework

This course is part of the Lean Product Portfolio Management Professional Certificate.

What you'll learn

- How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused

- Creating strategic and operational alignment across the enterprise

- Building Product Portfolio Governance & Risk Management Models

- Aligning core & support functions of a product enterprise for value maximization at scale

Syllabus

- Week 1: Product Enterprise Operating Model

o The people, culture, processes and tools that empower the product enterprise

- Week 2: Strategic & Operational Alignment

o The Vision - Strategy - OKR - KPI framework

- Week 3: Product Risk Management Framework

o Understanding risks at individual product and overall portfolio levels and developing strategies

o Operational Risk Management across the product enterprise

- Week 4: Scaling through alignment

o Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise