EdX

Customer-Centric Enterprise: Scale Product Lifecycle Management (edX)

Offered by University of Maryland, College Park, University System of Maryland - USM, USMx, UMD,
Customer-Centric Enterprise: Scale Product Lifecycle Management (edX)

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions. This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model.

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It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

  • Understanding a Product Enterprise and how it works
  • Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio
  • Building & implementing a product platform strategy
  • Organizational Governance and Risk framework in a Product Enterprise
  • Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach
  • Maximizing organizational value creation through a scaled product framework

This course is part of the Lean Product Portfolio Management Professional Certificate.

What you'll learn

  • How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused
  • Creating strategic and operational alignment across the enterprise
  • Building Product Portfolio Governance & Risk Management Models
  • Aligning core & support functions of a product enterprise for value maximization at scale

Syllabus

  • Week 1: Product Enterprise Operating Model

o The people, culture, processes and tools that empower the product enterprise

  • Week 2: Strategic & Operational Alignment

o The Vision - Strategy - OKR - KPI framework

  • Week 3: Product Risk Management Framework

o Understanding risks at individual product and overall portfolio levels and developing strategies
o Operational Risk Management across the product enterprise

  • Week 4: Scaling through alignment

o Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise

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