UMD

The University of Maryland is the state’s flagship university and one of the nation’s preeminent public research universities. A global leader in research, entrepreneurship, and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies, and scores of Fulbright scholars.

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Project Delivery Methods and Contracts in Construction Management (edX)

Learn how to deliver across the lifecycle from first concept to occupancy, including the role of the Construction Management professional during the design process and review of the different project delivery methods. In this course we will review the owner’s primary goal in choosing a project delivery method to [...]

The Program Manager – Applying Power Skills and Digital Enablers to Create Continual Change (edX)

Learn the practices surrounding the creating of the healthy change culture, explore the power skills future leaders must possess, appreciate how digitalization contributes to program managers’ success, and practice how to balance the human and connected demands for the future of work.

The Industry and Profession in Construction Management (edX)

Learn the different sectors of the industry and the profession by looking at the nature of the industry, future trends, and opportunities. Understand the different sectors of the industry and the role of each participant, specifically the Owner, Designer, and Construction Manager.

Program Management Fundamentals – Governing with Excellence to Drive Strategic Change (edX)

Learn the practices behind program delivery excellence, stretch your ability to connect program stakeholders to purpose, achieve meaningful change, stay focused on the program’s mission, then drive integration successfully across program teams.

Managing Customer Relationships in the Digital Environment (edX)

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming. Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science [...]

Online Advertising & Social Media (edX)

Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach. Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, [...]

Digital Marketing Analytics: Tools and Techniques (edX)

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

Fundamentals of Digital Marketing (edX)

Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy. In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how [...]