Coursera

Comportamento e Marketing Digital (Coursera)

Offered by FIA Business School,
Comportamento e Marketing Digital (Coursera)

Nossas boas-vindas ao Curso Comportamento e Marketing Digital. Neste curso, você aprenderá como uma organização pode analisar o comportamento do consumidor no ambiente digital. Ao final deste curso, você será capaz de analisar, compreender e planejar a jornada do seu cliente no ambiente digital.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Course 2 of 4 in the Marketing e o Consumidor no Ambiente Digital Specialization.

Syllabus

WEEK 1
Comportamento do Consumidor Digital
Este módulo irá abordar o processo decisório do consumidor no ambiente online. Isso significa compreender a jornada que o cliente atravessa para chegar até a compra no ambiente virtual. Iremos compreender como a Internet trouxe novas possibilidades para as organizações.

WEEK 2
Marketing Digital é para Todo Mundo?
Este módulo aborda como estão interligadas as estratégias de marketing e as ferramentas de marketing digital.

WEEK 3
Uma Estrutura para o Marketing Digital
Neste módulo, serão abordados os principais aspectos do marketing operacional (Preço, Praça, Produto e Preço) no contexto do marketing integrado.

WEEK 4
Compreender os Clientes (ICP)
Neste módulo, será discutida a importância do cliente na definição das estratégias da empresa. O foco será centrado no alinhamento das estratégias e objetivos com determinado perfil de consumidor.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Essentials of Entrepreneurship: Thinking & Action (Coursera) Coursera
University of California, Irvine

Essentials of Entrepreneurship: Thinking & Action (Coursera)

Business

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

Nov 9th 2026
4 Weeks
Business Management Marketing
Details
Pricing Strategy (Coursera) Coursera
IE Business School

Pricing Strategy (Coursera)

Management & Leadership Marketing & Communication

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

Nov 9th 2026
4 Weeks
Marketing Psychology Pricing
Details
International Hospitality & Healthcare Services Marketing (Coursera) Coursera
Yonsei University

International Hospitality & Healthcare Services Marketing (Coursera)

Marketing & Communication Business

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.

Nov 9th 2026
3 Weeks
Healthcare Marketing Hospitality
Details
Business English: Marketing and Sales (Coursera) Coursera
Arizona State University

Business English: Marketing and Sales (Coursera)

Languages & Literature

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world.

Nov 9th 2026
5-12 Weeks
Marketing English Languages
Details
Marketing analytics: Know your customers (Coursera) Coursera
Macquarie University

Marketing analytics: Know your customers (Coursera)

Marketing & Communication Business

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions.

Nov 16th 2026
5-12 Weeks
Marketing Digital Marketing Marketing Analytics
Details
Gamification (Coursera) Coursera
University of Pennsylvania

Gamification (Coursera)

CS: Design & Product

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Nov 23rd 2026
5-12 Weeks
Game Business Social
Details
Estrategias de Redes Sociales (Coursera) Coursera
Universidad Austral

Estrategias de Redes Sociales (Coursera)

Management & Leadership

En este curso, podrás adquirir los conocimientos y criterios iniciales para crear los objetivos, estrategias y tácticas para las redes sociales de tu plan de marketing digital. Conocerás en detalle los códigos y técnicas de Facebook, Twitter, Instagram y LinkedIn; incluyendo estrategias de contenido, anuncios y estadísticas.

Nov 16th 2026
4 Weeks
Strategy Twitter Facebook
Details
Marketing no mundo digital (Coursera) Coursera
University of Illinois at Urbana-Champaign

Marketing no mundo digital (Coursera)

Marketing & Communication Business

Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos.

Nov 16th 2026
4 Weeks
Marketing Internet Digital Tools
Details
Marketing Analytics (Coursera) Coursera
University of Virginia

Marketing Analytics (Coursera)

Marketing & Communication Business

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

Nov 9th 2026
5-12 Weeks
Marketing Regression Data Analysis
Details
Introducción a las redes sociales. Sus objetivos y métricas. (Coursera) Coursera
Tecnológico de Monterrey

Introducción a las redes sociales. Sus objetivos y métricas. (Coursera)

CS: Information & Technology Marketing & Communication

En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.

Nov 16th 2026
5-12 Weeks
Marketing Digital Tools Social Networks
Details