Essentials of Entrepreneurship: Thinking & Action (Coursera)

Essentials of Entrepreneurship: Thinking & Action (Coursera)

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Upon completing this course, you will be able to:

  1. Learn about the many faces of and contexts for entrepreneurship
  2. Learn about the entrepreneurial process and how to manage it
  3. Learn about what it takes to be an entrepreneur and your own potential to be one
  4. Learn to recognize opportunities to generate and assess your own business idea
  5. Explain the business planning process
  6. Apply entrepreneurial approaches, concepts and methods to your own business idea
  7. Learn about the operational issues in developing new business ventures

What You Will Learn

  • Describe the entrepreneurial process and how to manage it
  • Recognize opportunities to develop new business ideas
  • Apply entrepreneurial approaches, concepts, and methods
  • Understand operational challenges involved with creating new business ventures

Course 9 of 10 in the Career Success Specialization

Syllabus

WEEK 1: Introduction
WEEK 2: Feasibility Studies
WEEK 3: Skills and Strategies
WEEK 4: Starting a Business

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Subsistence Marketplaces (Coursera) Coursera
University of Illinois at Urbana-Champaign

Subsistence Marketplaces (Coursera)

The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.

Nov 9th 2026
5-12 Weeks
Estadística aplicada a los negocios (Coursera) Coursera
Universidad Austral

Estadística aplicada a los negocios (Coursera)

La toma de decisiones está en la esencia de los negocios. Gerenciar es tomar decisiones, muchas veces bajo presión, con información desordenada y en un contexto de incertidumbre. Un aspecto básico es entender y analizar la información, organizar los datos de forma de facilitar su posterior uso y la toma de decisiones.

Nov 9th 2026
4 Weeks
Les partenariats qui changent le monde : alliances innovantes entre entreprises et associations (Coursera) Coursera
ESSEC Business School

Les partenariats qui changent le monde : alliances innovantes entre entreprises et associations (Coursera)

Ce MOOC, crée en partenariat avec Le RAMEAU, a pour vocation de vous aider à mieux appréhender la dynamique des partenariats entre entreprises et associations. Que vous soyez une entreprise responsable, soucieuse d’avoir un impact positif sur votre communauté, une association désireuse d’augmenter votre impact, ou si vous êtes tout simplement curieux de comprendre pourquoi est-ce que secteur privé lucratif et structures d’intérêt général travaillent ensemble, ce MOOC est fait pour vous !

Nov 9th 2026
4 Weeks
Business Models for Innovative Care for Older People (Coursera) Coursera
University of Copenhagen,Copenhagen Business School

Business Models for Innovative Care for Older People (Coursera)

This course will introduce you to healthcare innovation within the field of healthy living and active aging. By following two specific cases on diabetes and rehabilitation, this interdisciplinary course will provide you with key theories, tools and concepts for analyzing and developing viable innovative solutions for aging populations. The lectures will cover demographic, biological, economic, social and cultural aspects of active aging and healthy living, along with lectures on current innovation theories and methods.

Nov 9th 2026
5-12 Weeks
Viral Marketing and How to Craft Contagious Content (Coursera) Coursera
University of Pennsylvania

Viral Marketing and How to Craft Contagious Content (Coursera)

Ever wondered why some things become popular, and other don't? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.

Nov 9th 2026
4 Weeks
Influencer Marketing Strategy (Coursera) Coursera
Rutgers University

Influencer Marketing Strategy (Coursera)

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication.

Nov 9th 2026
5-12 Weeks
Writing Skills for Engineering Leaders (Coursera) Coursera
Rice University

Writing Skills for Engineering Leaders (Coursera)

Engineering leaders must write extensively for their jobs, and their writing needs to be professional, reader-focused, and error-free. What leaders write in particular can affect productivity and the bottom line, so the written communication that leaders create must be clear and concise. In this course, you’ll learn essential writing skills that you can apply in your daily activities on the job as an engineering leader.

Nov 9th 2026
4 Weeks
Diversity and inclusion in the workplace (Coursera) Coursera
ESSEC Business School

Diversity and inclusion in the workplace (Coursera)

Diversity is a fact. It is also paradoxical. We need to be capable of seeing and hearing differences in order to reap the benefits of diversity. But seeing and hearing differences hone our discriminating reflexes and can also lead to discrimination. If you take this MOOC, you will: 1. understand this paradox, 2. understand its dynamics, and 3. identify ways to manage it, so that you can better channel the diversity potential in the workplace for greater performance and innovation.

Nov 9th 2026
4 Weeks
Behavioral Finance (Coursera) Coursera
Duke University

Behavioral Finance (Coursera)

We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices.

Nov 9th 2026
3 Weeks
The Strategy of Content Marketing (Coursera) Coursera
University of California, Davis

The Strategy of Content Marketing (Coursera)

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Nov 9th 2026
5-12 Weeks
Negocios Internacionales I (Coursera) Coursera
University of New Mexico

Negocios Internacionales I (Coursera)

Vivimos en un mundo cada vez mas globalizado, en el cual el éxito en los negocios internacionales se ha convertido en el factor determinante del desarrollo económico y la prosperidad. Esta materia, Entorno Global de Negocios, Parte I, introduce al alumno a una comprensión fundamental del entorno político, cultural, lingüística y socio-económico en el cual opera una empresa internacional.

Nov 9th 2026
5-12 Weeks