Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.
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By the end of this project, you will be able to:
- research information about target users for your product
- build a data based user persona for your product
- uncover customer pain points
- map out your customer's journey
- ideate on how to improve your customer experiences
- share your customer journey map with stakeholders
In this Guided Project, you will:
- Create a data based user persona for a customer journey map
- Map out a customer's journey in an end-to-end process
- Ideate on possible solutions to improve customer experience and solve their pain points
Learn step-by-step
- Explore Your Workspace
- Create Your User Persona
- Outline the Steps on Your Journey
- Identify Your Customer's Goals for Each Step
- Mapping Processes and Channels
- Mapping Processes in Everyday Language
- Identify Your Customer's Pain Points
- Plotting the Emotional Journey
- Improve Your Customer's Experience
- Describe & Export Your Map
Go to Class
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