Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.

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By the end of this project, you will be able to:

- research information about target users for your product

- build a data based user persona for your product

- uncover customer pain points

- map out your customer's journey

- ideate on how to improve your customer experiences

- share your customer journey map with stakeholders

In this Guided Project, you will:

- Create a data based user persona for a customer journey map

- Map out a customer's journey in an end-to-end process

- Ideate on possible solutions to improve customer experience and solve their pain points

Learn step-by-step

1. Explore Your Workspace

2. Create Your User Persona

3. Outline the Steps on Your Journey

4. Identify Your Customer's Goals for Each Step

5. Mapping Processes and Channels

6. Mapping Processes in Everyday Language

7. Identify Your Customer's Pain Points

8. Plotting the Emotional Journey

9. Improve Your Customer's Experience

10. Describe & Export Your Map