Establishing Product-Market Fit (Coursera)

Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX).
Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit.
Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.

Course 3 of 5 in the Product Ideation, Design, and Management Specialization

What You Will Learn

• Determine your target customer and identify their needs and wants.
• Define your value proposition and specify your minimum viable feature set.
• Create your minimum viable product and the user experience.
• Test your minimum viable product and iterate to improve product-market fit.

Syllabus

WEEK 1
Introduction to Establishing Product-Market Fit
Defining Product-Market Fit
Identifying Underserved Customer Needs

WEEK 2
Determining Your Target Customer
Module 5: Defining Your Value Proposition

WEEK 3
Specifying Your Feature Set
Creating Your Prototype

WEEK 4
Testing Your MVP with Customers
Improving Product-Market Fit
Final Thoughts