Product Management Essentials (Coursera)

To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers.

This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products.

Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.

Course 2 of 5 in the Product Ideation, Design, and Management Specialization

What You Will Learn

- Discover the roles and responsibilities of the product manager.

- Understand how innovative product teams are organized and managed.

- Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.

- Examine how to develop customers, solve customer problems, segment markets, and expand your market.

Syllabus

WEEK 1

Introduction to Product Management Essentials

Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.

WEEK 2

Roles and Responsibilities of the Product Manager

WEEK 3

Managing Innovative Product Teams

WEEK 4

Market Development and Commercialization