Product Ideation Design and Management Specialization

This Specialization is designed for aspiring and active products leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

WHAT YOU WILL LEARN

• Identify product ideas by developing your entrepreneurial thinking, exploring competitive analysis and industry analysis, and understanding the keys to value innovation.
• Understand the keys to successfully navigating the roles and responsibilities of being a product leader to champion change with internal and external collaborators and influencers.
• Learn how to truly know your target customer, your customer’s underserved needs, your value proposition, your product feature set, and your user experience, then integrate this knowledge into product and market requirements and positioning plans.
• Translate product ideas into reality by creating prototypes and minimum viable products (MVPs), as well as the financial strategies to fund their development and delivery