Creative Design, Prototyping, and Testing (Coursera)

This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility.

This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development. Topics include design methods, modeling and simulation, material and manufacturing process selection, platform and modular design, mass customization, planning and scheduling.

Course 4 of 5 in the Product Ideation, Design, and Management Specialization

What You Will Learn

- Translate product ideas into tangible assets

- Create wireframes, 3D renderings, and prototypes

- Develop the minimum viable product (MVP)

- Test assumptions and validate customer interests

Syllabus

WEEK 1

Introduction to Creative Design, Prototyping, and Testing

Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.

Development Processes and Organizations

WEEK 2

Concept Generation and Selection

Product Design and Architecture

WEEK 3

Principles of Prototyping and User Experience

Wireframing and Prototyping Models

Robust Design Considerations

WEEK 4

Testing and Troubleshooting

Project Management

Final Thoughts