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Learners will be introduced to numerous techniques to gather data from and about users.
What you'll learn:
- Find out what user needs assessments are, what qualitative research is, and how the two are related.
- Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology includes knowledge of semi-structured interviews, in-situ observation, and affinity walls.
- Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls.
- Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.
Course 2 of 6 in the User Experience Research and Design Specialization.
WEEK 1: Introduction and Qualitative Research Overview
WEEK 2: Interview Protocols
WEEK 3: Interviews, Observation, and Data Extraction
WEEK 4: Affinity Walls and Analysis
WEEK 5: Conclusion