The Business of Product Management I (Coursera)

The Business of Product Management I (Coursera)
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The Business of Product Management I (Coursera)
Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!

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Featuring NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product; WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services; ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel; and AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter.

What You Will Learn

- Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.

- Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.

- Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.

- Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.


Course 1 of 4 in the Real-World Product Management Specialization.


Syllabus


WEEK 1

Insist on the Highest Standards

Leaders have relentlessly high standards — many people may think these standards are unreasonably high. AWIP and AWS are two such organizations that insist on the highest standards. Join us on this Coursera Specialization as we raise the bar of PM education!


WEEK 2

Customer Obsession

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIP and AWS!


WEEK 3

Ownership

Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIP and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!


WEEK 4

Think Big

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIP and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!



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