Customer Journey Map

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through [...]

Explore customer journey mapping and its role in ensuring quality user experience. Discover the principles of UX design. UX design adds business value at all levels and across all teams, as it fosters collaborative thinking, drives engagement and ensures greater business value.

Better understand different types of audience and build empathy with your customers through your creative work. Connect with your target customers and get better results with your work. At the heart of all brilliant, commercial creativity lies people. An end audience who you, as a creative, need to connect [...]

Using UXPressia, you will create a customer journey map for a user who wishes to buy a car online. This process is important because it helps various teams across a company gain a better understanding of the experience prospective customers have with their products, with a view to improving them.