Craig Wortmann

Craig Wortmann is a Clinical Professor of Entrepreneurship at the University of Chicago’s Booth School of Business. Craig designed, developed and teaches the award-winning course called “Entrepreneurial Selling,” recently ranked by Inc. Magazine as one of the “Top Ten” courses in the United States. Craig also won the Faculty Excellence Award at Chicago Booth, given to the professor who has had the most positive impact on the students. Craig is also the author of “What’s Your Story?”, a book that looks at how leaders and sales professionals use stories to connect, engage and inspire. Over the last twenty years, Craig has developed a set of sales and leadership tools critical to delivering results. This became the cornerstone of his company Sales Engine Inc. By teaching and coaching leaders on how to build a ‘high-performance engine,’ Sales Engine has put companies large and small, global and local, on the path to tremendous and measurable growth.

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Customer Segmentation and Prospecting (Coursera) Coursera
Northwestern University

Customer Segmentation and Prospecting (Coursera)

Discover the secrets to successful customer segmentation and prospecting in this foundational course. Designed for aspiring and experienced sales professionals alike, you'll learn how to identify target markets, engage potential clients effectively, and drive growth for your business. Perfect for those looking to enhance their sales skills and achieve higher levels of success.

Jul 24th 2023
4 Weeks
Connecting with Sales Prospects (Coursera) Coursera
Northwestern University

Connecting with Sales Prospects (Coursera)

Unlock the secrets to creating lasting connections with your sales prospects. This course will guide you through running impactful meetings, asking insightful questions, overcoming objections, telling compelling stories, and providing/receiving constructive feedback. Elevate your sales game and stand out from competitors.

Jul 24th 2023
5-12 Weeks
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