Craig Wortmann

 

 


 

Craig Wortmann is a Clinical Professor of Entrepreneurship at the University of Chicago’s Booth School of Business. Craig designed, developed and teaches the award-winning course called “Entrepreneurial Selling,” recently ranked by Inc. Magazine as one of the “Top Ten” courses in the United States. Craig also won the Faculty Excellence Award at Chicago Booth, given to the professor who has had the most positive impact on the students. Craig is also the author of “What’s Your Story?”, a book that looks at how leaders and sales professionals use stories to connect, engage and inspire. Over the last twenty years, Craig has developed a set of sales and leadership tools critical to delivering results. This became the cornerstone of his company Sales Engine Inc. By teaching and coaching leaders on how to build a ‘high-performance engine,’ Sales Engine has put companies large and small, global and local, on the path to tremendous and measurable growth.




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Dec 5th 2016

Selling is a life skill. As people, we interact with other people every day in many different types of situations. And if you stop and think about those various situations, many of them are sales situations. You might be interviewing for a job, or meeting a new potential customer, or trying to convince someone that your idea is the right one. These are sales situations, and in this course you will learn how high-performing salespeople use critical skills and disciplines to create success each and every time they interact with another person. You will learn how to acquire and delight customers, use selling skills in different contexts, tell powerful stories, manage the entrepreneurial selling process, and use the key tools required for success in building your company, your career and your life.

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