Craig Wortmann

Craig Wortmann is a Clinical Professor of Entrepreneurship at the University of Chicago’s Booth School of Business. Craig designed, developed and teaches the award-winning course called “Entrepreneurial Selling,” recently ranked by Inc. Magazine as one of the “Top Ten” courses in the United States. Craig also won the Faculty Excellence Award at Chicago Booth, given to the professor who has had the most positive impact on the students. Craig is also the author of “What’s Your Story?”, a book that looks at how leaders and sales professionals use stories to connect, engage and inspire. Over the last twenty years, Craig has developed a set of sales and leadership tools critical to delivering results. This became the cornerstone of his company Sales Engine Inc. By teaching and coaching leaders on how to build a ‘high-performance engine,’ Sales Engine has put companies large and small, global and local, on the path to tremendous and measurable growth.

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Building a Toolkit for Your Sales Process (Coursera)

In Course 4, we are quite literally “putting it all together”. We will review the insights we gained from our barter experiment and use the tools we created each week to curate your Sales Toolkit.

Sales Pitch and Closing (Coursera)

In Course 3 of the Art of Sales Specialization, you will learn how to give great presentations with dashing style and self-confidence. You will also learn how to ask the looming closing question. Finally, you will learn how to develop your brand and go above and beyond for your clients.

Connecting with Sales Prospects (Coursera)

In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better questions and how to anticipate and handle sales objections. [...]

Customer Segmentation and Prospecting (Coursera)

In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach [...]