Measure a Marketing Strategy using Facebook Insights (Coursera)

Measure a Marketing Strategy using Facebook Insights (Coursera)

By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this Free Guided Project, you will:

  • Understand tactics to improve a Facebook Marketing Strategy.
  • Understand how to use Facebook Insights and where to find them.
  • Understand how to read Facebook Insights, and shift marketing efforts accordingly.
  • Showcase this hands-on experience in an interview

Learn step-by-step

  1. Understand the benefits of incorporating Facebook into your overall corporate communications plan and set up your Facebook Business Page.
  2. Understand how to Access Facebook Insights and develop an understanding of how Facebook Insights can work to your advantage.
  3. Differentiate Facebook Page Insights from Audience Insights.
  4. Develop Facebook marketing strategies that strategically influence Page Insights.
  5. Understand how to read the data from Insights.
Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Influencer Marketing Strategy (Coursera) Coursera
Rutgers University

Influencer Marketing Strategy (Coursera)

Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication.

Aug 17th 2026
5-12 Weeks
The Olympic Games and the Media (Coursera) Coursera
Universitat Autònoma de Barcelona

The Olympic Games and the Media (Coursera)

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism.

Aug 24th 2026
5-12 Weeks
Foundations of Marketing Practice for Non-Majors (Coursera) Coursera
University of North Texas

Foundations of Marketing Practice for Non-Majors (Coursera)

This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.

Aug 17th 2026
4 Weeks
Grow with AI: Your AI-driven Growth Marketing strategy (Coursera) Coursera
Starweaver

Grow with AI: Your AI-driven Growth Marketing strategy (Coursera)

This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.

Aug 17th 2026
4 Weeks
Business English: Marketing and Sales (Coursera) Coursera
Arizona State University

Business English: Marketing and Sales (Coursera)

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world.

Aug 17th 2026
5-12 Weeks
The Strategy of Content Marketing (Coursera) Coursera
University of California, Davis

The Strategy of Content Marketing (Coursera)

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Aug 17th 2026
5-12 Weeks
Inglés Empresarial: el márketing y ventas (Coursera) Coursera
Arizona State University

Inglés Empresarial: el márketing y ventas (Coursera)

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.

Aug 10th 2026
5-12 Weeks
Digital Business Models (Coursera) Coursera
Lund University

Digital Business Models (Coursera)

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.

Aug 24th 2026
5-12 Weeks
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera) Coursera
IE Business School

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. This course is designed to introduce you to the field of integrated marketing communications (IMC) and aims to increase your understanding of important issues in planning and evaluating marketing communications strategies and executions.

Aug 10th 2026
4 Weeks
Estrategia de precios (Coursera) Coursera
IE Business School

Estrategia de precios (Coursera)

La fijación de precios es una de las decisiones de marketing más importantes, pero menos entendidas. Aprenda y practique conceptos y técnicas, y conozca las últimas reflexiones en materia de evaluación y formulación de estrategias de fijación de precios. Analice el modo en que las empresas tratan de captar valor, además de beneficios, en los ingresos que obtienen.

Aug 10th 2026
4 Weeks