Measure a Marketing Strategy using Facebook Insights (Coursera)

Measure a Marketing Strategy using Facebook Insights (Coursera)
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Measure a Marketing Strategy using Facebook Insights (Coursera)
By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at how to incorporate marketing strategies that will more likely enhance overall analytics, and learners will develop a deeper understanding of how to use Facebook Insights to track and measure strategic marketing efforts.

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Having this knowledge, allows Facebook users to more easily adapt and update strategies according to Insight results to get the most out of their Facebook strategy.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.


In this Free Guided Project, you will:

- Understand tactics to improve a Facebook Marketing Strategy.

- Understand how to use Facebook Insights and where to find them.

- Understand how to read Facebook Insights, and shift marketing efforts accordingly.

- Showcase this hands-on experience in an interview


Learn step-by-step

1. Understand the benefits of incorporating Facebook into your overall corporate communications plan and set up your Facebook Business Page.

2. Understand how to Access Facebook Insights and develop an understanding of how Facebook Insights can work to your advantage.

3. Differentiate Facebook Page Insights from Audience Insights.

4. Develop Facebook marketing strategies that strategically influence Page Insights.

5. Understand how to read the data from Insights.



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Free Course

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.