EdX

Marketing Digital para Emprendedores (edX)

Offered by The Pontificia Universidad Javeriana, JaverianaX,
Marketing Digital para Emprendedores (edX)

Este MOOC está diseñado para trabajar los frentes más importantes que tiene el marketing digital, conocerlos en detalle, además de mostrar cómo conectarlos con el mercadeo tradicional. La persona que realice este curso estará en capacidades de ejecutar cualquier estrategia de Marketing Digital.

Class Deals by MOOC List - Click here and see EdX's Active Discounts, Deals, and Promo Codes.

Las empresas en sus diferentes procesos de evolución encontraron en Internet una herramienta para interactuar con sus clientes, buscando así generar nuevas oportunidades de negocio y nuevas oportunidades de mercado. Sin embargo, el principal problema que han tenido es cómo integrar un mundo tradicional en el que se han venido desempeñando con un mundo virtual lleno de posibilidades y donde no existen límites, donde la falta de conocimiento genera una barrera que se manifiesta en el temor a fracasar.
Hoy día Internet es una de las formas más adecuadas para mostrar la oferta de valor de las empresas, pero en el momento en que las compañías quieren participar de este mundo se encuentran con la duda ¿Cómo lo hago? ¿Dónde lo hago? ¿Cuánto cuesta? Teniendo en cuenta que el no tener límites genera un abanico de posibilidades que a la hora de evaluar cuál es la más acertada, no se encuentran respuestas claras.
En este MOOC hacemos un recorrido por los diferentes elementos del ecosistema digital buscando que el participante entienda cómo los debe de utilizar para desarrollar una estrategia de marketing y comunicación digital que al final les permita a sus compañías ser mas rentable a través del incremento de las ventas y el posicionamiento de marca.

What you'll learn
Al final del curso el participante reconocerá:

  • Los principales aspectos que permiten complementar el marketing tradicional con el marketing digital, a través del conocimiento del concepto de marca, su proceso de creación y herramientas que pueden ser utilizadas en la oferta de productos y servicios en entornos digitales.

Además estará en la capacidad de:

  • Reconocer la importancia de construir una marca, teniendo en cuenta patrones de comportamiento del consumidor para afianzarla y generar un vínculo con tu público objetivo
  • Identificar algunas metodologías de marketing digital, a través del reconocimiento de herramientas utilizadas para hacer mercadeo y comunicación en los medios tradicionales y digitales.

Syllabus

Módulo 1: Marca y su proceso de construcción.
Unidad 1: ¿Qué es marca?
Unidad 2: Proceso de construcción de la marca.
Módulo 2: Del Marketing Tradicional al Marketing Digital.
Unidad 1: Canales para mercadear y comunicar tu marca.
Unidad 2: El marketing digital y su estrategia orientada a las ventas.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Gestão de Marca & Crise de Imagem (Coursera) Coursera
FIA Business School

Gestão de Marca & Crise de Imagem (Coursera)

Marketing & Communication Business

No mundo contemporâneo, "marca" é um dos ativos mais valorizados pelos mercados. Contudo, com o empoderamento da sociedade, as marcas ficaram mais frágeis e mais expostas. Nesse cenário, estar preparado para a gestão de crise de marca pode fazer a diferença entre a sobrevivência e a morte do negócio. Ao final deste curso, você será capaz de entender e relacionar os principais conceitos de marca, de sistema de informação de marketing e de gestão de crise de marketing.

Aug 10th 2026
5-12 Weeks
Marketing Communication Crisis Management
Details
The Economics of Agro-Food Value Chains (Coursera) Coursera
Technische Universität München - TUM

The Economics of Agro-Food Value Chains (Coursera)

Economics & Finance

In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are: the notion of quality for food and agricultural products and consumer value; how to conduct market research in this field; labelling, branding and pricing strategies, as-well as innovation in the agro-food sector; how sustainability can be used as a competitive advantage through corporate social responsibility: the role and different types of industrial standards; the different forms of coordination in the chain, in particular with regard to the retailing and distribution sector.

Jul 22nd 2026
5-12 Weeks
Sustainability Food Economics
Details
Digital Branding and Engagement (edX) EdX
Curtin University,CurtinX

Digital Branding and Engagement (edX)

Marketing & Communication Business

Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach. Want to learn how to get people to engage with your brand, but not sure where to begin? Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

Self Paced
Self-Paced
Branding Engagement Brand
Details
The Secret Power of Brands (FutureLearn) FutureLearn
University of East Anglia

The Secret Power of Brands (FutureLearn)

Management & Leadership Marketing & Communication

Understand the role of brands and brand management in the modern world, and start developing your career in the sector. Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.

Self Paced
5-12 Weeks
Business Marketing Branding
Details
Digital Skills: Social Media (FutureLearn) FutureLearn
Accenture

Digital Skills: Social Media (FutureLearn)

CS: Information & Technology Business

Learn how to use social media for business, from creating a social media presence to measuring success. Learn how to effectively use social media for business. What is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them. You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.

Self Paced
2 Weeks
Business Social Media Digital Skills
Details
Personal Branding (edX) EdX
State Bank of India - SBI

Personal Branding (edX)

Management & Leadership Business

Public perception of an individual is generally based on the individual’s actions and achievements. Leaders and individuals project themselves as different and thereby influence public perception. This conscious effort to create and display a persona that is authentic, compelling, and relevant is what is called Personal Branding.

Self Paced
Self-Paced
Brand Personal Branding
Details
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera) Coursera
IE Business School

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

Architecture & Design

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.

Jul 20th 2026
4 Weeks
Image Marketing Advertising
Details
International Communication and East Asian Affairs (1) (Coursera) Coursera
National Taiwan University

International Communication and East Asian Affairs (1) (Coursera)

Social Sciences

“International Communication and East Asian Affairs (1): Trends in International Communication” is the online course provided by the Graduate Institute of Journalism, National Taiwan University and Radio Taiwan International. This course provides learners an introduction to the international communication system with a focus on Taiwan and the Asian region. It includes the topics of introduction to international communication, international news flow, media technology and media transformation, cultural identity and the construction of national brand, and some related issues. Learners will attain a brief understanding of Taiwan’s international communication system and its transition in recent years.

Aug 3rd 2026
5-12 Weeks
Brand Cultural Identity Coursera Plus
Details
Gerenciamento de mídias sociais (Coursera) Coursera
Facebook

Gerenciamento de mídias sociais (Coursera)

Marketing & Communication Business

Este curso oferece as habilidades essenciais de criação e gerenciamento de conteúdo. Você aprenderá a criar publicações eficazes nas redes sociais, além de uma marca forte para ajudá-lo a construir uma presença nas mídias sociais. Você também aprenderá a estabelecer um processo contínuo para gerenciar conteúdo. Isso inclui definir um calendário de conteúdo, gerenciar e moderar suas publicações, analisar dados para extrair insights e iterações e saber como aumentar a eficácia das publicações. Ao término do curso, você aplicará as habilidades no mundo real por meio de um projeto de gerenciamento de conteúdo.

Jan 13th 2025
4 Weeks
Marketing Social Media Brand
Details
Marketing estratégico: claves para competir con éxito (Coursera) Coursera
IESE Business School

Marketing estratégico: claves para competir con éxito (Coursera)

Marketing & Communication

El papel del marketing difiere entre empresas y sectores. Además, la visión que los profesionales tienen del mismo depende del nivel jerárquico dentro de la organización, así como del bagaje profesional de cada uno. Quizá por ello, a menudo es mal entendido y reducido a un nivel táctico exclusivamente de comunicación.

Aug 10th 2026
4 Weeks
Marketing Promotion Marketing Strategy
Details