EdX

Marketing Digital para Emprendedores (edX)

Offered by The Pontificia Universidad Javeriana, JaverianaX,
Marketing Digital para Emprendedores (edX)

Este MOOC está diseñado para trabajar los frentes más importantes que tiene el marketing digital, conocerlos en detalle, además de mostrar cómo conectarlos con el mercadeo tradicional. La persona que realice este curso estará en capacidades de ejecutar cualquier estrategia de Marketing Digital.

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Las empresas en sus diferentes procesos de evolución encontraron en Internet una herramienta para interactuar con sus clientes, buscando así generar nuevas oportunidades de negocio y nuevas oportunidades de mercado. Sin embargo, el principal problema que han tenido es cómo integrar un mundo tradicional en el que se han venido desempeñando con un mundo virtual lleno de posibilidades y donde no existen límites, donde la falta de conocimiento genera una barrera que se manifiesta en el temor a fracasar.
Hoy día Internet es una de las formas más adecuadas para mostrar la oferta de valor de las empresas, pero en el momento en que las compañías quieren participar de este mundo se encuentran con la duda ¿Cómo lo hago? ¿Dónde lo hago? ¿Cuánto cuesta? Teniendo en cuenta que el no tener límites genera un abanico de posibilidades que a la hora de evaluar cuál es la más acertada, no se encuentran respuestas claras.
En este MOOC hacemos un recorrido por los diferentes elementos del ecosistema digital buscando que el participante entienda cómo los debe de utilizar para desarrollar una estrategia de marketing y comunicación digital que al final les permita a sus compañías ser mas rentable a través del incremento de las ventas y el posicionamiento de marca.

What you'll learn
Al final del curso el participante reconocerá:

  • Los principales aspectos que permiten complementar el marketing tradicional con el marketing digital, a través del conocimiento del concepto de marca, su proceso de creación y herramientas que pueden ser utilizadas en la oferta de productos y servicios en entornos digitales.

Además estará en la capacidad de:

  • Reconocer la importancia de construir una marca, teniendo en cuenta patrones de comportamiento del consumidor para afianzarla y generar un vínculo con tu público objetivo
  • Identificar algunas metodologías de marketing digital, a través del reconocimiento de herramientas utilizadas para hacer mercadeo y comunicación en los medios tradicionales y digitales.

Syllabus

Módulo 1: Marca y su proceso de construcción.
Unidad 1: ¿Qué es marca?
Unidad 2: Proceso de construcción de la marca.
Módulo 2: Del Marketing Tradicional al Marketing Digital.
Unidad 1: Canales para mercadear y comunicar tu marca.
Unidad 2: El marketing digital y su estrategia orientada a las ventas.

Go to Class
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