Cultural Psychology

 

 


 

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E.g., 2017-08-18
E.g., 2017-08-18
E.g., 2017-08-18
Aug 16th 2017

Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also growing culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level, and provides tools for imbuing brands with cultural meanings—creating iconic brands—that can resonate with global consumers.

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