MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.
Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.
This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.
What you'll learn
- Understand why digital marketing matters today
- Understand changes in the digital landscape
- Learn how to create innovative and impactful content
- Learn how to create and use consumer personas
- Conduct a competitor audit and analysis
- Develop your own digital marketing strategy
Syllabus
Week 1: Why digital matters?
Week 2: The impact of digital on product
Week 3: The impact of digital on value proposition
Week 4: Changes in technology a marketer has to be aware of
Week 5: Digital policies
Week 6: The persona and its journey
Week 7: Competitor analysis
Week 8: Final Project: Digital Marketing Strategy development
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.