Ewelina Lacka

Dr Ewelina Lacka is a Lecturer in Digital Marketing & Analytics at the University of Edinburgh Business School. Her research provides insights into major streams in digital marketing, in particular the adoption and use of digital technologies. She also investigates issues related to the use of user-generated content and Big Data. Over the past few years, Ewelina has gained significant teaching experience and effectively implemented and managed a range of digital technologies to enhance students learning experience.

Self Paced

Course Auditing

EdX

EdinburghX

University of Edinburgh

Categories

Business

Marketing & Communication

Effort

Languages

Learn how to create a digital marketing strategy for implementation in your business. Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business. You will learn about the digital marketing landscape and how digital [...]

Digital Marketing Fundamentals Professional Certificate

Self Paced

Course Auditing

EdX

EdinburghX

University of Edinburgh

Business

Marketing & Communication

186.00 EUR

Self Paced

Course Auditing

EdX

EdinburghX

University of Edinburgh

Categories

Marketing & Communication

Effort

Languages

An introduction to the role of marketing in a competitive marketplace. Do you want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term [...]

Digital Marketing Fundamentals Professional Certificate

Self Paced

Course Auditing