Antonia Gieschen

Antonia's academic background includes a BSc in Business Administration with a focus on marketing, as well as an MSc in Marketing and Business Analysis from the University of Edinburgh. She has previously worked in the banking industry where she analysed large-scale customer data, and is currently working as a doctoral researcher on projects tackling challenges in the tourism industry and access to finance.

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Digital Marketing Strategy (edX)

Learn how to create a digital marketing strategy for implementation in your business. Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business. You will learn about the digital marketing landscape and how digital [...]

Introduction to Marketing (edX)

An introduction to the role of marketing in a competitive marketplace. Do you want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term [...]