Conversational Selling Playbook for SDRs (Coursera)

Conversational Selling Playbook for SDRs (Coursera)
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To be successful you should have completed the previous courses in this training.
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Conversational Selling Playbook for SDRs (Coursera)
This is Course 3 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development and Course 2: Foundations for Interviewing with Confidence. This course will dive into the 8 principles of SV Academy’s Conversational Selling Methodology, which will optimize you for success.

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You’ll be able to integrate these principles not only in the real world, but in your career. Additionally, you’ll be taught SV Academy’s unique approach to objection handling and framework for high-quality prospecting.

Course 3 in the Sales Development Representative (SDR) Professional Certificate will give you the necessary skills to launch a career in the non-technical side of the tech industry.


By the end of the course, you will be able to:

- Understand the process of asking strategic questions, establishing trust, identifying pain points and proposing value in efforts to closing a sale

- Identify and empathize with your Ideal Customer Profile (ICP) and target persona to build a high-quality lead list, efficiently qualify prospects, and leverage data to drive activity

- Investigate various outreach channels and generate a call script incorporating Conversational Selling strategies

- Develop a foundation for emotional intelligence in a sales context and generate an empathetic email

- Generate a multi-channel sales strategy to outreach prospects via phone, email, video, and social media


To be successful in this course, you should have:

- An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined)

- Baseline computer literacy (you must be able to use a word processor, web search, and email)

- Familiarity with social media, including LinkedIn

- Ability and willingness to learn new technology tools

- Motivation to grow personally and professionally

- Hunger for feedback and coaching

- Successfully completed the previous courses in this training


What You Will Learn

- Understand the process of asking strategic questions, establishing trust, identifying pain points and proposing value in efforts to closing a sale

- Identify your Ideal Customer Profile and target persona to build a lead list, qualify prospects, and leverage data to drive activity

- Investigate various outreach channels and generate a call script incorporating Conversational Selling strategies

- Develop a foundation for emotional intelligence in a sales context and generate an empathetic email


Course 3 of 5 in the Salesforce Sales Development Representative.


Syllabus


WEEK 1

Learn the Conversational Selling Methodology

Discover the Conversational Selling Methodology, SV Academy's proven sales technique for top-performing salespeople.


WEEK 2

Generate Leads and Narrow Your Prospect List

Uncover concrete strategies for better understanding your customer through research and data.


WEEK 3

Apply Conversational Selling Across Multiple Channels

Explore the role of multiple channels in a winning outreach strategy.


WEEK 4

Get Results with Emotional Intelligence

Develop Emotional Intelligence (EQ) to achieve personal and professional success.


WEEK 5

Design a Multi-Channel Outreach Approach

Learn how to create a multi-channel sales strategy to outreach prospects and cut through the noise.



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Course Auditing
41.00 EUR/month
To be successful you should have completed the previous courses in this training.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.