The Basics of Customer Story Videos (Skillshare)

Offered by Skillshare,
The Basics of Customer Story Videos (Skillshare)

Learn how to tell great customer stories to grow your business. Customer stories are a powerful way to increase brand awareness and improve audience engagement. In this class, we’ll cover the basics of storytelling as it relates to making better customer testimonial videos.

We won’t be learning how to film anything, just the important building blocks of storytelling and how to leverage this knowledge to grow your business.
This class is perfect for Video Creators, Marketing Professionals, and Social Media Influencers.
Your project for this class will be to complete a hero's journey worksheet that will help you plot the customer's story and experience using your product or service.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Market Your Podcast For a Successful Launch: Go From Zero To Millions of Listeners (Skillshare) Skillshare
Skillshare

Market Your Podcast For a Successful Launch: Go From Zero To Millions of Listeners (Skillshare)

If you've recorded a podcast and you're ready to launch, this course is for you! We'll show you how to market your podcast so you attract listeners fast and stand out on Apple Podcasts. We’re sharing all the tricks we learned when starting our own podcast, and how we went from zero to millions of listeners.

Self Paced
Self-Paced
Strategic Design: The Art and Science of Branding (Skillshare) Skillshare
Skillshare

Strategic Design: The Art and Science of Branding (Skillshare)

In this 45-minute class, Lippincott senior partners share their process for creating, developing, and nurturing some of the world's biggest brands. From business strategy and culture to naming, graphic design, and customer experience, it's a start-to-finish, comprehensive look at the craft of branding. Every lesson ties back to Lippincott's real rebranding of Hyatt Place.

Self Paced
Self-Paced
Web Design Essentials: Creating Marketing Homepages That Drive Results  (Skillshare) Skillshare
Skillshare

Web Design Essentials: Creating Marketing Homepages That Drive Results (Skillshare)

Design websites that drive results! In this 60-minute class, join Dennis Field — a designer and product evangelist for web prototyping leader InVision — as he shares how to refine your creative process, capitalize on feedback, and use best practices to design a marketing site that leads to conversions for your company. This class is perfect for freelance website and product designers, small web design teams, and everyone who wants to increase the effectiveness of their web design.

Self Paced
Self-Paced
Growth Marketing Essentials: Build Effective Acquisition Funnels (Skillshare) Skillshare
Skillshare

Growth Marketing Essentials: Build Effective Acquisition Funnels (Skillshare)

Ever wonder how to get more people to read your email newsletters, engage on social media, or click on your ads? It's all about the marketing funnel. In this 40-minute class, join Skillshare VP of Marketing Cam Lay as he updates the classic marketing tool for the digital age, revealing how you can grow your business by carefully guiding your customers from first contact to final purchase.

Self Paced
Self-Paced
Content Marketing: Create a One-Minute Video (Skillshare) Skillshare
Skillshare

Content Marketing: Create a One-Minute Video (Skillshare)

Join Animoto for a 30-minute class on creating a short, effective marketing video that shows off you and your brand. Perfect for independent artists and creative businesses alike, you'll learn how to stylize, shoot, edit, and share a strong marketing video to increase your presence online. This class walks through capturing video with an iPhone as well as a DSLR, technical aspects of working with your camera, how to look for lighting, and capturing the perfect shot.

Self Paced
Self-Paced
Creative Writing Masterclass: Kickstart Your Novel (Skillshare) Skillshare
Skillshare

Creative Writing Masterclass: Kickstart Your Novel (Skillshare)

Kickstart your Novel, working with a prize winning author. We'll cover how to find ideas and inspiration, and what to do next to grow and develop these into a plan for a novel. We'll look at the way different writers work and how you might go about finding your own writing process, and there'll be advice about the actual writing too. If you've always wanted to write a novel but don't know where to start, this is the course for you.

Self Paced
Self-Paced
Intro to UX: Creating Great Omnichannel Experiences (Skillshare) Skillshare
Skillshare

Intro to UX: Creating Great Omnichannel Experiences (Skillshare)

Join UserTesting's Stef Miller for an easy-to-follow, smart dive into creating great customer experiences! What: This 45-minute class shares frameworks and tools for identifying, evaluating, and optimizing the touchpoints in your customer journey across different channels — from sites, apps, and emails to phone calls, in-person interactions, and more.

self Paced
Self-Paced
How To Color Grade Footage & Create Custom Video LUTs in Premiere Pro CC For Beginners (Skillshare) Skillshare
Skillshare

How To Color Grade Footage & Create Custom Video LUTs in Premiere Pro CC For Beginners (Skillshare)

Welcome to this beginners class on How To Color Grade Your Footage & Create Custom Video LUTs in Premiere Pro CC! Almost every big-budget feature film has been color graded to look a certain way, and in recent years, it's become increasingly easy to color grade your own footage using popular video editing software!

Self Paced
Self-Paced
DIY Filming: Creating Pro Video with Tools You Already Own | Learn with Vimeo (Skillshare) Skillshare
Skillshare

DIY Filming: Creating Pro Video with Tools You Already Own | Learn with Vimeo (Skillshare)

It's never been easier to create pro-looking video. Join Vimeo's Mark Cersosimo to learn a straightforward, artistic approach to making a 60-second video for promotion or content marketing, using just your iPhone and a few everyday tools. This one-hour class is broken into 10 bite-sized videos that are approachable and fun to watch.

Self Paced
Self-Paced
Creating Dedicated Landing Pages: How to Get Better ROI for Your Marketing Spend (Skillshare) Skillshare
Skillshare

Creating Dedicated Landing Pages: How to Get Better ROI for Your Marketing Spend (Skillshare)

Want to get the best performance out of your marketing campaigns? Learn how with landing pages. Join Ryan Engley, VP of Product Marketing at Unbounce, as he shows you how to boost the conversions for your next campaign by creating a dedicated landing page with a single call to action. Instead of sending people to your website, which is full of different types of information, landing pages let you take control of a visitor's journey.

Self Paced
Self-Paced
A Primer in Monetizing Your Creative Passion | Learn with Patreon (Skillshare) Skillshare
Skillshare

A Primer in Monetizing Your Creative Passion | Learn with Patreon (Skillshare)

Turn your creative passion into profit! Unlock your monetizing toolkit in this 25-minute class with Christine Donaldson of Patreon — a platform that empowers creators to make a living from their work through subscription payments from their fans. Whether you’re just getting started, looking to grow, or ready to fully commit to your creative side hustle, this class is packed with tips and tactics for anyone looking to make steady money off their work.

Self Paced
Self-Paced