The Basics of Customer Story Videos (Skillshare)

Offered by Skillshare,
The Basics of Customer Story Videos (Skillshare)

Learn how to tell great customer stories to grow your business. Customer stories are a powerful way to increase brand awareness and improve audience engagement. In this class, we’ll cover the basics of storytelling as it relates to making better customer testimonial videos.

We won’t be learning how to film anything, just the important building blocks of storytelling and how to leverage this knowledge to grow your business.
This class is perfect for Video Creators, Marketing Professionals, and Social Media Influencers.
Your project for this class will be to complete a hero's journey worksheet that will help you plot the customer's story and experience using your product or service.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Making the Most of User Feedback: Spot Trends & Take Action with NPS | Learn with Typeform (Skillshare) Skillshare
Skillshare

Making the Most of User Feedback: Spot Trends & Take Action with NPS | Learn with Typeform (Skillshare)

In a data driven world, metrics are everything. But how can simple metrics help you understand your users? Can feedback turn into actionable data? Is it possible to know what your customers are really thinking? Enter: the Net Promoter Score. Used by thousands of companies worldwide, the Net Promoter Score represents how many of your users are likely to recommend, or “promote,” your business to people they know. It’s easy information to gather and a simple number to calculate.

Self Paced
Self-Paced
Merchandise an Online Shop: Create Your Own Product Lookbook  (Skillshare) Skillshare
Skillshare

Merchandise an Online Shop: Create Your Own Product Lookbook (Skillshare)

In this 14-minute class, you'll learn how to create a lookbook with Kate Miss, an independent jewelry and graphic designer who works with artists all around the world to create successful Big Cartel shops. A lookbook is an artistic depiction of your product in a particular setting beyond straight-on simple product photos. In a digital world, it helps achieve the feel of physical presence, staging, design, and planning that traditional retailers put into a brick-and-mortar store.

Self Paced
Self-Paced
Web Design Essentials: Creating Marketing Homepages That Drive Results  (Skillshare) Skillshare
Skillshare

Web Design Essentials: Creating Marketing Homepages That Drive Results (Skillshare)

Design websites that drive results! In this 60-minute class, join Dennis Field — a designer and product evangelist for web prototyping leader InVision — as he shares how to refine your creative process, capitalize on feedback, and use best practices to design a marketing site that leads to conversions for your company. This class is perfect for freelance website and product designers, small web design teams, and everyone who wants to increase the effectiveness of their web design.

Self Paced
Self-Paced
Creating Dedicated Landing Pages: How to Get Better ROI for Your Marketing Spend (Skillshare) Skillshare
Skillshare

Creating Dedicated Landing Pages: How to Get Better ROI for Your Marketing Spend (Skillshare)

Want to get the best performance out of your marketing campaigns? Learn how with landing pages. Join Ryan Engley, VP of Product Marketing at Unbounce, as he shows you how to boost the conversions for your next campaign by creating a dedicated landing page with a single call to action. Instead of sending people to your website, which is full of different types of information, landing pages let you take control of a visitor's journey.

Self Paced
Self-Paced
Email Marketing Essentials: Writing Effective Emails (Skillshare) Skillshare
Skillshare

Email Marketing Essentials: Writing Effective Emails (Skillshare)

Join Mailchimp's Kate Kiefer Lee and learn how to write a marketing email that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals. The way you write your emails can have a huge impact on how they align and achieve your business goals. Whether you're kicking off a new campaign or looking to revamp your strategy, use the tactics in this class to make the most of email!

Self Paced
Self-Paced
Intro to UX: Creating Great Omnichannel Experiences (Skillshare) Skillshare
Skillshare

Intro to UX: Creating Great Omnichannel Experiences (Skillshare)

Join UserTesting's Stef Miller for an easy-to-follow, smart dive into creating great customer experiences! What: This 45-minute class shares frameworks and tools for identifying, evaluating, and optimizing the touchpoints in your customer journey across different channels — from sites, apps, and emails to phone calls, in-person interactions, and more.

self Paced
Self-Paced
A Primer in Monetizing Your Creative Passion | Learn with Patreon (Skillshare) Skillshare
Skillshare

A Primer in Monetizing Your Creative Passion | Learn with Patreon (Skillshare)

Turn your creative passion into profit! Unlock your monetizing toolkit in this 25-minute class with Christine Donaldson of Patreon — a platform that empowers creators to make a living from their work through subscription payments from their fans. Whether you’re just getting started, looking to grow, or ready to fully commit to your creative side hustle, this class is packed with tips and tactics for anyone looking to make steady money off their work.

Self Paced
Self-Paced
The Complete Instagram Marketing Growth Course (Skillshare) Skillshare
Skillshare

The Complete Instagram Marketing Growth Course (Skillshare)

The new Instagram Algorithm Updates always throw users for a loop. There are some crucial updates to the new Algorithm that are important to understand. If you can learn to use the updates to your advantage, then you'll continue to grow on Instagram. If you can't, you won't. Simple. If you're still using some of the old tactics to "game" the system, Instagram will completely kill your profile's visibility.

Self Paced
Self-Paced
Introduction to Retention Marketing: Maximize Your Repeat Customers (Skillshare) Skillshare
Skillshare

Introduction to Retention Marketing: Maximize Your Repeat Customers (Skillshare)

Looking to retain more customers? Learn how with retention marketing. In today's digital world you can reach millions of people with a single click, so everyone is focused on finding new customers. But by doing this, you're neglecting the best asset you have: your current customers. Join Smile.io’s Alex McEachern to learn why retaining customers and building a community is key to growing a lasting business.

Self Paced
Self-Paced
DIY Filming: Creating Pro Video with Tools You Already Own | Learn with Vimeo (Skillshare) Skillshare
Skillshare

DIY Filming: Creating Pro Video with Tools You Already Own | Learn with Vimeo (Skillshare)

It's never been easier to create pro-looking video. Join Vimeo's Mark Cersosimo to learn a straightforward, artistic approach to making a 60-second video for promotion or content marketing, using just your iPhone and a few everyday tools. This one-hour class is broken into 10 bite-sized videos that are approachable and fun to watch.

Self Paced
Self-Paced
9 PREMIERE PRO HACKS With Adobe Premiere Pro (Skillshare) Skillshare
Skillshare

9 PREMIERE PRO HACKS With Adobe Premiere Pro (Skillshare)

In this class Alli Saunders will teach you 9 Premiere Pro Hacks that will make editing way more efficient and fun. Alli Saunders has been a professional video editor for over 5 years and owns a video production company in Toronto, Canada that specializes in commercial and web videos. She edits most of her video projects in Premiere Pro and over the years has come up with several ways to make her editing workflow more efficient and much faster.

Self Paced
Self-Paced