The Basics of Customer Story Videos (Skillshare)

Offered by Skillshare,
The Basics of Customer Story Videos (Skillshare)

Learn how to tell great customer stories to grow your business. Customer stories are a powerful way to increase brand awareness and improve audience engagement. In this class, we’ll cover the basics of storytelling as it relates to making better customer testimonial videos.

We won’t be learning how to film anything, just the important building blocks of storytelling and how to leverage this knowledge to grow your business.
This class is perfect for Video Creators, Marketing Professionals, and Social Media Influencers.
Your project for this class will be to complete a hero's journey worksheet that will help you plot the customer's story and experience using your product or service.

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