Join UserTesting's Stef Miller for an easy-to-follow, smart dive into creating great customer experiences! What: This 45-minute class shares frameworks and tools for identifying, evaluating, and optimizing the touchpoints in your customer journey across different channels — from sites, apps, and emails to phone calls, in-person interactions, and more.
Who: This class is ideal for entrepreneurs, small business owners, product managers, marketing managers, and everyone involved in crafting great customer experiences and UX.
Why: You'll gain a holistic and strategic understanding of how your touchpoints work together — helping you unlock user empathy, customer satisfaction, brand consistency, and business success.
Map your customer journey.
What: Providing an excellent experience to your customers is a key to success for your business. Your assignment in this class is to imagine all the moments where that audience is interacting and connecting with your brand, and create a customer journey map.
Why: Mapping your users' journey is crucial for building user empathy and keeping all touchpoints front of mind. It will become the foundation for improving, optimizing, and iterating on your customers' experience.
What You'll Need: Create your journey map using whatever tools you're comfortable with. You can use pen and paper, sticky notes, or a spreadsheet. Happy mapping!
