Create a "competition-free" content marketing strategy that works with CoSchedule CEO Garrett Moon in this 30-minute, straightforward class. WE'RE AFTER 10X MARKETING RESULTS. This means the return we expect, and are resolved to achieve, is ten times over what we put in. We aren’t looking for 10 percent year-over-year growth; we’re laser-focused on blowing the roof off last year’s, last month’s, and last week’s numbers.
Whether your priority is writing blog posts, crafting email newsletters, or curating your social media, learn how to build a smarter system to help you plan and execute your digital content. From establishing your topic focus to prioritizing ideas that will move the needle, Garrett shares the hard-won tips and techniques he used to transform CoSchedule’s content strategy into a significant driver for their business. You’ll learn how to:
- Optimize your content specialty to set yourself apart
- Prioritize high-potential ideas over incremental improvements
- Build a publishing process that works every time
After taking this class, you’ll have a tried and true system to use every day as you plan and execute content online, allowing you to move fast, work smart, and drive impact with your digital content. Ready to ditch playing follow the leader and start thinking like a scrappy startup?
Create your content process!
Using the three steps in the class, create the process to take your content from idea to publish. Take the time to figure out your topic specialty so you can articulate what your competition-free content will look like, then have your first brainstorming session to distinguish between 10x and 10% ideas. When you have a solid plan for the type of content you are going to focus on, move on to defining what "done" means for each step of the way, so your team can focus on getting amazing content out the door. Keep in mind:
1) What type of content are your competitors posting online? Think about topic, length, and media type.
2) What resources do you have to create content? Is it just you, or do you have an entire content team?
3) What tools do you want to use to keep everyone on the same page?
