Introduction to Retention Marketing: Maximize Your Repeat Customers (Skillshare)

Offered by Skillshare,
Introduction to Retention Marketing: Maximize Your Repeat Customers (Skillshare)

Looking to retain more customers? Learn how with retention marketing. In today's digital world you can reach millions of people with a single click, so everyone is focused on finding new customers. But by doing this, you're neglecting the best asset you have: your current customers. Join Smile.io’s Alex McEachern to learn why retaining customers and building a community is key to growing a lasting business.

From increasing repeat purchases to creating an emotional experience, you’ll get a deeper understanding of what's needed to develop the devoted customer base you’ve always dreamed of.
Along the way you’ll learn about:

  • The three pillars of retention marketing
  • The three step triangle to building a strong buying community
  • The retention marketing matrix for all businesses
  • The key metrics to retention marketing success

Whether you’re looking to revamp your marketing strategy or want to learn about building more meaningful connections with your customers, this class is built to help you get there.
Fill out the worksheet! Throughout the class Alex asks key questions and for you to start thinking about how to implement these ideas. Share your answers to the questions, thoughts on retention marketing, or where your company fits on the matrix. We'd love to hear from you!

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