Learn the ins and outs of creating Google AdWords search campaigns with WordStream’s Mark Irvine in this essential, step-by-step class! Google search campaigns are a straightforward, effective way to connect with potential customers — you set the parameters and consumers come to you! In this introductory class, Mark walks through every detail of creating your first campaign, from understanding how search advertising works to evaluating your finished campaign.
Key lessons include:
- Choosing the right keywords
- Understanding conversion rates
- Creating ads and ad groups
- Budgeting and bidding
This class is for anyone looking to advertise online, whether you’re a freelancer aiming to expand your client base or an advertising team member tasked with increasing revenue. Once you understand how to create effective campaigns from start to finish, you'll be able to create better ads, reach the right people, and grow your business faster than ever before.
Brainstorm a list of keywords for your first ad campaign!
Mapping out your keywords and ad groups is one of the most difficult parts of creating effective search campaigns. Use Mark's (ridiculously simple) process to start brainstorming keywords and organizing them into groups. Simply open Excel or Google Sheets and start listing out everything you think of. Later, you can organize your keywords into ad groups according to their theme. Share your work in the project gallery to get feedback and see how other people are approaching their ads. Use this space to ask questions, give advice, and see what's worked and what hasn't for others.
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