Skillshare

Selling Online: Business Skills for Product Designers (Skillshare)

Offered by Skillshare,

Join Lauren Slowik (Design Evangelist at Shapeways) for this 30-minute class on running your small online business. With tips and best practices for every stage — developing, merchandising, and marketing — plus ways to build your brand story over time, this class is perfect for everyone selling products online as well as those eager to get started. We’ll walk through how to choose what designs to produce and stock, plus how to develop a collection and a brand story that reflects it.

We’ll also dive into a host of marketing tactics you can use to boost sales and a framework for how to think through planning out a viable business. Whether building an online shop is a hobby or a full time gig, on Shapeways or off, this class will help you find your niche, build your audience and see your vision come to life.
Share the homepage of your favorite small online shop
Show off what you know! Share the homepage of your favorite small online shop. It should be well merchandised, well branded, and easy to understand.

If you don't shop online much, browse some of your favorite brands and look at smaller retailers that carry them. For example, you might search small jewelry designers. You can also browse the Shapeways shop page for inspiration.
If you have an online shop of your own, share it! Include an explanation of how your page aligns with the goals of your brand.

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