Intro to UX: Conducting Smart User Research (Skillshare)

Offered by Skillshare,
Intro to UX: Conducting Smart User Research  (Skillshare)

Join UserTesting's Janelle Estes for a straightforward look at how to gain smart, useful feedback about how users experience your product, service, or business. What: Understanding your users' experience — behaviors, attitudes, and perceptions — helps you gain gain user empathy, see new opportunities for change, and prioritize product improvements. But: how do you gain that understanding? This 45-minute gives you an approach for 4 popular research methods so that you can truly understand your product's user experience.

Key lessons include:

  • defining user experience research
  • 3 core research goals
  • 4 methods for capturing and sharing data
  • FAQs like how to capture to feedback at different stages of product development

Who: This class is ideal for everyone involved in crafting great customer experiences: product managers, marketing managers, community managers, designers, and entrepreneurs.
Why: You'll gain a richer understanding of user feedback methods so that you can make smarter, more strategic decisions about the future of your business.
Get user feedback on your product or service.
Your assignment is get user feedback on your own product or service. This could be a website, application, or even a physical product. Use one of the methods from the lessons, or combine several for a deeper understanding.
This is an opportunity to gain intelligent user feedback so that you can iterate and improve your product.

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