I designed this course for Product Managers who have new product or feature ideas and would like to talk to customers and learn whether their idea will fly. This is the first and ultimate question in product development: do customers need my product? Do they need it so dearly that they would actually pay for it? So, how do you figure this out before actually building the product? Well, user research has your back covered. You can find out whether customers need a product or a feature even before you wrote a single line of code.
This is called Problem Validation Interviews. And I think every Product Manager who talks to customers should know how to do it.
First, we will discuss, why can’t you just simply ask customers “Would you buy this product if it existed?”. Then you will learn what to ask instead of this. And you will also learn the dos and don'ts of this genre of user interviews. In the end, you will be able to talk to your customers and get an unbiased image of how much they need your product.
