Skillshare

Getting Started with Email Marketing | Learn with Mailchimp (Skillshare)

Offered by Skillshare,

Join Mailchimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals. Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit "send"? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources. Whether you're kicking off a new campaign or looking to revamp your strategy, the lessons you'll learn will be universal to all small business email marketing.

Mailchimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.
Share an effective marketing email.
ASSIGNMENT
Put your knowledge to work! Share a marketing email that you find effective. It should be concise, clear, on brand, and have an unmistakable call to action.
If you're new to email marketing, search your inbox or the Mailchimp Inspiration Gallery for a favorite. What do you think the senders were hoping to accomplish? Why was it successful?
If you're already sending emails for a small business or project, share an email of your own. Briefly describe your copy and design choices, and share how the email aligned with your goals.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Skillshare

Brand an Online Shop: Create a Cohesive Product Line (Skillshare)

CS: Design & Product Business

Join designer, maker, and Big Cartel shop owner Melanie Abrantes for a 30-minute class on developing cohesive product lines. Perfect for independent makers and creative businesses, you'll learn lessons from her real-world experience — as well as business and merchandising essentials — to grow your shop and brand.

Self Paced

Self-Paced

Marketing Entrepreneurship Online Business

Skillshare

4 Design Principles To Brand Your Social Media (Skillshare)

Marketing & Communication

Applying four timeless principles of Visual Design to social media strategy. Borrowing from Robin Williams' books on Visual Design, this course takes a fun, almost light-hearted approach at transforming your social media feed using four simple principles: Contrast; Repetition; Alignment; Proximity

Self Paced

Self-Paced

Marketing Visual Design Social Media

Skillshare

10x Marketing: Content Marketing That Stands Out & Gets Results | Learn with CoSchedule (Skillshare)

Marketing & Communication

Create a "competition-free" content marketing strategy that works with CoSchedule CEO Garrett Moon in this 30-minute, straightforward class. WE'RE AFTER 10X MARKETING RESULTS. This means the return we expect, and are resolved to achieve, is ten times over what we put in. We aren’t looking for 10 percent year-over-year growth; we’re laser-focused on blowing the roof off last year’s, last month’s, and last week’s numbers.

Self Paced

Self-Paced

Marketing Content Marketing CoSchedule

Skillshare

YouTube SEO Pro [How to Rank Your Videos First in YouTube Search & Suggested Video] (Skillshare)

Marketing & Communication

YouTube is such a great place for content creators. The problem isn't that most YouTube Channels don't have great content. It's that they can't seem to get any eyes on their videos. You could spend hours & hours producing top of the line videos, but if you can't get them in front of the right audience, they'll never get the traction they need. That means barely any views, let alone subscribers.

Self Paced

Self-Paced

Marketing SEO Youtube

Skillshare

Merchandise an Online Shop: Create Your Own Product Lookbook (Skillshare)

Marketing & Communication

In this 14-minute class, you'll learn how to create a lookbook with Kate Miss, an independent jewelry and graphic designer who works with artists all around the world to create successful Big Cartel shops. A lookbook is an artistic depiction of your product in a particular setting beyond straight-on simple product photos. In a digital world, it helps achieve the feel of physical presence, staging, design, and planning that traditional retailers put into a brick-and-mortar store.

Self Paced

Self-Paced

Marketing Entrepreneurship Graphic Design

Skillshare

Premiere Pro Masterclass Module 1 - Start Video Editing (Skillshare)

Film & Audio

Welcome to Module 1 - Start Video Editing. This module will cover everything you need to know to start video editing, including: Starting a new project; Importing and organizing your videos; Stabilizing shaky video!

Self Paced

Self-Paced

Marketing Video Editing Film Production

Skillshare

How To Create An Effective Content Marketing Strategy (Skillshare)

Marketing & Communication

In the How to Create an Effective Content Marketing Strategy, you'll learn how to create a strategy in five easy steps so that you can get started with creating compelling content that converts! Included in this course, we'll also discuss the following: Learn more about the different types of content that you can create to convert more of your audience; Discuss the six rules for content marketing.

Self Paced

Self-Paced

Marketing Marketing Strategy Digital Marketing

Skillshare

How to Optimize Your Podcast With Eye-Catching Episode Titles, Show Notes, and Cover Art (Skillshare)

Marketing & Communication

Do you have a podcast and want to know how to attract more listeners? This course is for you! In this course, we're talking about how to optimize your podcast through your episode titles, show notes, and cover art. These are so important because they will be the first things potential listeners notice about your podcast. They are key for attracting listeners, and if you do them right, you can actually triple your audience!

Self Paced

Self-Paced

Marketing Communication Podcasting

Skillshare

Introduction to Retention Marketing: Maximize Your Repeat Customers (Skillshare)

Marketing & Communication

Looking to retain more customers? Learn how with retention marketing. In today's digital world you can reach millions of people with a single click, so everyone is focused on finding new customers. But by doing this, you're neglecting the best asset you have: your current customers. Join Smile.io’s Alex McEachern to learn why retaining customers and building a community is key to growing a lasting business.

Self Paced

Self-Paced

Business Marketing Retention Marketing

Skillshare

Intro to UX: Creating Great Omnichannel Experiences (Skillshare)

CS: Design & Product

Join UserTesting's Stef Miller for an easy-to-follow, smart dive into creating great customer experiences! What: This 45-minute class shares frameworks and tools for identifying, evaluating, and optimizing the touchpoints in your customer journey across different channels — from sites, apps, and emails to phone calls, in-person interactions, and more.

self Paced

Self-Paced

Marketing UX User Experience

Skillshare

Introduction to Video Marketing: Plan, Produce & Publish to Drive Results (Skillshare)

Marketing & Communication

Wish your marketing had more impact? Harness the power of video to connect with your target customers—no creative or production experience required! In this comprehensive introduction to video marketing, Powtoon’s Renee Teeley breaks down video marketing into actionable, achievable steps that anyone can follow.

Self Paced

Self-Paced

Video Marketing Video Production

Skillshare

How to Create & Manage Your Instagram Strategy through TRELLO (Skillshare)

Marketing & Communication

When it comes to running my business and my team, I live in TRELLO. If you haven't heard of it, it's a project management online tool that is absolutely life changing for a creative entrepreneur. I use it for everything in my business, but I recently started using it to help me manage my social media strategy, and specifically my Instagram feed.

Self Paced

Self-Paced

Marketing Entrepreneurship Content Strategy