Join Mailchimp's Allyson Van Houten and learn how to craft an email marketing strategy that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals. Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit "send"? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources. Whether you're kicking off a new campaign or looking to revamp your strategy, the lessons you'll learn will be universal to all small business email marketing.
Mailchimp is an email marketing service provider founded in 2001. It has 9 million users that collectively send over 15 billion emails through the service each month.
Share an effective marketing email.
ASSIGNMENT
Put your knowledge to work! Share a marketing email that you find effective. It should be concise, clear, on brand, and have an unmistakable call to action.
If you're new to email marketing, search your inbox or the Mailchimp Inspiration Gallery for a favorite. What do you think the senders were hoping to accomplish? Why was it successful?
If you're already sending emails for a small business or project, share an email of your own. Briefly describe your copy and design choices, and share how the email aligned with your goals.
