Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with Mailchimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals. Ariana walks through three key concepts to boost your business through email – Automation, Optimization, and Personalization – and several helpful tactics and visual examples within each.

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Automation – Onboarding, Abandoned Carts, Purchase Followups, Best Customers
Optimization – A/B Testing, Inbox Preview, Timewarp, Send Time Optimization
Personalization – Merge Tags, Product Recommendations, Segmenting/Targeting

By the end, you’ll have the tools to reach your customers more effectively, learn from your data, and increase revenue in a quick and easy way.

Whether you're kicking off a new email marketing campaign or looking to revamp your existing strategy, these lessons are key to growing your small or medium-sized business.

Share your onboarding message to welcome your customers.

One of the first touchpoints that your customers have with your brand when they sign up to learn more about you is your Onboarding Email — and you can easily automate this message.

What will you say? How will you welcome them? Do you offer a free download, a video, coupon or gift?

How do you word it so that it feels personal, while still being automatic and completely hands-free on your part? And most importantly, how will you get them to start shopping?