Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp (Skillshare)

Offered by Skillshare,
Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp (Skillshare)

Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with Mailchimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals. Ariana walks through three key concepts to boost your business through email – Automation, Optimization, and Personalization – and several helpful tactics and visual examples within each.

Automation –Onboarding, Abandoned Carts, Purchase Followups, Best Customers
Optimization –A/B Testing, Inbox Preview, Timewarp, Send Time Optimization
Personalization – Merge Tags, Product Recommendations, Segmenting/Targeting
By the end, you’ll have the tools to reach your customers more effectively, learn from your data, and increase revenue in a quick and easy way.
Whether you're kicking off a new email marketing campaign or looking to revamp your existing strategy, these lessons are key to growing your small or medium-sized business.
Share your onboarding message to welcome your customers.
One of the first touchpoints that your customers have with your brand when they sign up to learn more about you is your Onboarding Email — and you can easily automate this message.
What will you say? How will you welcome them? Do you offer a free download, a video, coupon or gift?
How do you word it so that it feels personal, while still being automatic and completely hands-free on your part? And most importantly, how will you get them to start shopping?

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

E-Commerce Essentials: How to Start a Successful Online Business (Skillshare) Skillshare
Skillshare

E-Commerce Essentials: How to Start a Successful Online Business (Skillshare)

Starting an online business is a great way to spark your entrepreneurship journey and build up passive income—but where to begin? Join BigCommerce’s Tracey Wallace for this one-hour class where you'll dive into all the essentials and explore how to identify marketable products, create a store, and build a successful marketing strategy to drive traffic and sales.

Self Paced
Self-Paced
Getting Started with Prezi (Skillshare) Skillshare
Skillshare

Getting Started with Prezi (Skillshare)

Follow presentation designer Meaghan Hendricks as she takes you through some of the Prezi basics. In this class, you’ll not only learn how to use the software, but also gain insight into some of her process from planning to execution. This class is perfect for anyone from beginners to those more advanced that may want to learn a trick or two.

Self Paced
Self-Paced
Developing a Marketing Plan for Creative Entrepreneurs (Skillshare) Skillshare
Skillshare

Developing a Marketing Plan for Creative Entrepreneurs (Skillshare)

Hello everyone! Welcome back - in this class I wanted to focus on a tutorial for my creative business series. Marketing is an incredibly important aspect of running a creative business as a freelancer. Whether you are marketing your services or products, you have to get the word out to potential customers. The whole idea of If you build it, they will come is a fallacy - why? Because they won’t come to you if they don’t know about you.

Self Paced
Self-Paced
How To Start a T-Shirt Business Online: Teespring, Merch by Amazon, and RedBubble (Skillshare) Skillshare
Skillshare

How To Start a T-Shirt Business Online: Teespring, Merch by Amazon, and RedBubble (Skillshare)

Start your very own Online T-Shirt Business optimized to get sales without using paid advertising with internationally recognized digital marketer Greg Gottfried in this 50-minute, straightforward class. Whether you're looking to create your first T-Shirt design, or you're not getting sales from paid advertising, learn how to create a T-Shirt Business that's optimized to sell without paid advertising.

Self Paced
Self-Paced
Merchandise an Online Shop: Create Your Own Product Lookbook  (Skillshare) Skillshare
Skillshare

Merchandise an Online Shop: Create Your Own Product Lookbook (Skillshare)

In this 14-minute class, you'll learn how to create a lookbook with Kate Miss, an independent jewelry and graphic designer who works with artists all around the world to create successful Big Cartel shops. A lookbook is an artistic depiction of your product in a particular setting beyond straight-on simple product photos. In a digital world, it helps achieve the feel of physical presence, staging, design, and planning that traditional retailers put into a brick-and-mortar store.

Self Paced
Self-Paced
Email Marketing Essentials: Writing Effective Emails (Skillshare) Skillshare
Skillshare

Email Marketing Essentials: Writing Effective Emails (Skillshare)

Join Mailchimp's Kate Kiefer Lee and learn how to write a marketing email that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals. The way you write your emails can have a huge impact on how they align and achieve your business goals. Whether you're kicking off a new campaign or looking to revamp your strategy, use the tactics in this class to make the most of email!

Self Paced
Self-Paced
How To Make A T-Shirt Business Online [STEP BY STEP] (Skillshare) Skillshare
Skillshare

How To Make A T-Shirt Business Online [STEP BY STEP] (Skillshare)

In this step by step tutorial, i will show you how to start your own tshirt business online with wordpress step by step. You dont need any startup costs and its fairly cheap to get your own t shirt business started. We use printful and they do all the shipping and packaging for you so you can just focus on designing your shirts! In 1 HOUR YOU WILL HAVE YOUR TSHIRT BUSINESS UP AND READY TO MAKE $$$! Let me know if you need any help, this is a step by step wordpress tutorial on how to start your own t-shirt business!

Aug 23rd 2021
Self-Paced
Business Success and Branding For Beginners: Grow Your Brand (Skillshare) Skillshare
Skillshare

Business Success and Branding For Beginners: Grow Your Brand (Skillshare)

Welcome to Business Success and Branding For Beginners: Grow Your Brand. Starting a business can be intimidating and challenging, and then growing a successful business can seem impossible! There's a lot of competition no matter which industry you're in, and it can seem like your competitors always have an advantage over you. The reality is they probably feel the same about you, and with a slight change in mindset, you can start, grow and establish your brand to be successful in the long run!

Self Paced
Self-Paced
Learn to Use Canva: The Easy, Effective Design Solution for Non-Designers  (Skillshare) Skillshare
Skillshare

Learn to Use Canva: The Easy, Effective Design Solution for Non-Designers (Skillshare)

Demystify graphic design! Join educator and designer Lisa Larson-Kelley for this 25-minute class on the ins and outs of Canva, the friendly design software that makes graphic design easy, accessible, and effective. These short video lessons cover some basic conceptual approaches to layout, text, and shape. Then, you can put them all into action as you design your own invitation in Canva.

Self Paced
Self-Paced