Join Mailchimp's Chief Data Scientist John Foreman to learn about the email marketing metrics that can help you — the small business owners, freelancers, and startup teams — accomplish your business goals.

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This class is an overview of smarter, more relevant ways of approaching email metrics — and is specifically designed for those wary of numbers! Key lessons cover:

- basic metrics to consider

- key metrics by email type

- ways to test and optimize campaigns

You'll leave this class with a healthy and strategic understanding of how to approach and understand the data that exists in your emails and your email service provider (ESP).

Whether you're just starting with email marketing, growing your list, or looking to improve your the impact of your next campaign, use the frameworks in this class to make the most of email!

Optimize an unread marketing email in your inbox.

Go into your email inbox, find a marketing email that remains unread, and figure out a way the sender could have done it better. Put yourself in the shoes of that business.

How could the sender have tested or changed the email to catch the eyes and attention of you, the recipient?

Consider all the elements that comprise an email newsletter, from send time and the "from" address to the subject line and content. This is a valuable exercise because it emphasizes that the audience for your emails is likely a lot like you. Your audience is full of people!

By looking at the promotional email that you receive, and thinking about what it takes to engage someone like you, you'll gain insight into how to better engage with your own email marketing audience.