OpenLearning

Services Marketing - The Next Level (OpenLearning)

Offered by UNSW Sydney - University of New South Wales,
Services Marketing - The Next Level (OpenLearning)

Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.

In this course you'll go through a variety of fun activities, learn new things and socialise with new friends.
You'll learn loads of great things, including:
Developing an Integrated Services Marketing Communications (IMC) plan
Special challenges for marketing services
Positioning services in competitive markets
People issues - Customers' and employees' roles in delivering services
Designing an effective customer service organization

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