Self Paced Course - Start anytime

Services Marketing - The Next Level (OpenLearning)

Taught by:

Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.

In this course you'll go through a variety of fun activities, learn new things and socialise with new friends.

You'll learn loads of great things, including:

Developing an Integrated Services Marketing Communications (IMC) plan

Special challenges for marketing services

Positioning services in competitive markets

People issues - Customers' and employees' roles in delivering services

Designing an effective customer service organization

More info: