Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations. Overtime every industry evolves and marketing is no different. Social media in its various forms have led to a massive shift in the way people consume, interact, and utilize information.

Enroll in course

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In this course, you will explore the changes in marketing practices that have occurred from the shift to social media communications.

This course will prepare you with the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.

This course is part of the Marketing Essentials MicroBachelors® Program.

What you'll learn

By the end of this course the learner will be able to:

- Identify and evaluate the Marketplace

- Identify historical changes and concepts

- Explore new technologies as they apply to marketing

- Explain Social Media and Value Creation

- Discuss market segmentation, target marketing & promotion