Marketing Essentials MicroBachelors

What you will learn:
- Consumer behavior and positioning strategies
- Analytical tools used to assess marketing strategies
- New technologies as it applies to marketing
- Social media and value creation
- Market segmentation, target marketing & promotion
- Pricing strategies
- Integrated marketing and value communication

Self Paced

Course Auditing

Categories

Marketing & Communication

Effort

Languages

Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations. Overtime every industry evolves and marketing is no different. Social media in its various forms have led to a massive shift in the way [...]

Marketing Essentials MicroBachelors

Marketing

Operations

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Self Paced

Course Auditing

Marketing & Communication

135.00 EUR

Self Paced

Course Auditing

Categories

Marketing & Communication

Effort

Languages

Examine the process of branding and its relationship to value creation. In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time. [...]

Marketing Essentials MicroBachelors

View more details

Self Paced

Course Auditing

Marketing & Communication

135.00 EUR

Self Paced

Course Auditing

Categories

Marketing & Communication

Effort

Languages

Examine the basic building blocks of marketing as a part of the overall business strategy. This foundational marketing course will give you an introductory understanding of marketing functions within an organization. Whether you are interested in marketing as a career or business topics in general this course will prepare [...]

Marketing Essentials MicroBachelors

Marketing

Business Strategy

Marketing Planning

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Self Paced

Course Auditing

Marketing & Communication