Want your business to stand out from the crowd? Want to develop a strong brand that gives you a unique identity that resonates with the customers you want to attract and retain? This course will help you to develop a strong and meaningful brand, one that is different from competitors and helps your business really make its mark. You will learn how to go about developing your business’s brand and how you can maximise its reach and effectiveness in the marketplace. In addition, you will gain exposure to tools and techniques to evaluate and measure your brand’s effectiveness over time, helping you to manage your brand as your business evolves.