UNINETTUNO OpenupEd

Brand Design (UNINETTUNO)

Offered by International Telematic University UNINETTUNO,

The course consists of 18 lessons and provides all the essential knowledge to work in the world of advertising. We’ll study fundamental concepts like identity, feelings, aspirations, of a company that wants to change its brand. In the second part of the course, will be practice the concept and the job about and the build of identity.

List of lessons
Lesson n. 1: Introduzione al corso
Lesson n. 2: Storia della marca
Lesson n. 3: Il concetto di marca
Lesson n. 4: L'identità
Lesson n. 5: Identità e brand
Lesson n. 6: Principi di branding
Lesson n. 7: Elementi di branding
Lesson n. 8: Naming
Lesson n. 9: Segni e simboli
Lesson n. 10: Tipografia
Lesson n. 11: Processo di identità
Lesson n. 12: Processo di identità: analisi
Lesson n. 13: Processo di identità: strategia
Lesson n. 14: Processo di identità: struttura di identità
Lesson n. 15: Processo di identità: sistema di identità
Lesson n. 16: Processo di identità: identity management
Lesson n. 17: Processo di identità: identity behavior
Lesson n. 18: Appunti per il futuro

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

Facebook

Measure and Optimize Social Media Marketing Campaigns (Coursera)

Marketing & Communication Business

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: analyze dashboards and evaluate ROI from your social media marketing efforts; understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models; implement an A/B test to optimize your campaign; present and communicate the results of your campaign to a team.

Jun 9th 2026

4 Weeks

Marketing Advertising Digital Marketing

Coursera

IE Business School

Branding and Customer Experience (Coursera)

Marketing & Communication Business

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects.

Jun 8th 2026

5-12 Weeks

Management Leadership Branding

UNINETTUNO OpenupEd

International Telematic University UNINETTUNO

Creativity and Advertising (UNINETTUNO)

Marketing & Communication

The course in Creativity and Advertising Communication offers an insight into the methods used in professional advertising providing a deeper analysis of the role of the copyrighter, of editor of promotional messages. It analyses customers’ behaviours, market dynamics, strategic systems to design and spread promotional messages through the purchase of spaces and time-slots on mass media putting advertising at the centre of a communication mix and analysing the main features of sales promotion, public relations and of every new aspects of non-conventional communication. Finally, it illustrates the most effective techniques with the purpose of stimulating creativity and the development of new ideas.

Self Paced Course - Start anytime

Self-Paced

Creativity Communication Advertising

Coursera

University of Illinois at Urbana-Champaign

Ethics, Culture, and Global Perspectives (Coursera)

Business

In this course, you will acquire a deep understanding of the importance and role of ethics within and beyond the organization as well as realize the benefits and challenges of a diverse culture and various – and changing – global perspectives. The professional business skills related to ethics, culture, and global perspectives gained through this course will help you to succeed working in any organization.

Jun 8th 2026

5-12 Weeks

Culture Ethics Globalization

Coursera

IE Business School

Brand & Content Marketing (Coursera)

Marketing & Communication Business

Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values.

Jun 8th 2026

5-12 Weeks

Advertising Branding Brand

Coursera

O.P. Jindal Global University

Digital Marketing Analytics (Coursera)

Marketing & Communication Business

Welcome to the Digital Marketing Analytics course! We live in an era of digital technology and most marketing activities are shifting to digital platforms. It is indispensable for businesses to proactively take action on their websites, social media, blogs, and other digital platforms and to carefully examine the intent and action data of the consumers. A careful examination of the consumer or prospective consumer’s digital activity can provide deep insights that can make a company create winning products and cement its leadership position in the markets.

Jun 8th 2026

4 Weeks

Advertising Digital Marketing Digital Analytics

Coursera

Coursera Project Network

Anuncie su evento para recaudar fondos con Canva (Coursera)

Marketing & Communication Business

Al final de este proyecto, usted habrá aprendido a comercializar y anunciar su su evento para recaudar fondos usando Canva tanto de manera digital, como local. Usted creará un post para Facebook, un poster y un flyer usando Canva. Crearemos diseños desde cero y modificaremos plantillas para crear nuestros proyectos. Usted podrá incorporar un esquema de color , imágenes, y otros elementos de diseño grafico. Crear anuncios de alta calidad es ideal para conectar con su público objetivo tanto de manera digital, como local.

Jun 8th 2026

Self-Paced

Advertising Digital Advertising Coursera Plus

Coursera

University of Pennsylvania

English for Media Literacy (Coursera)

Languages & Literature

Welcome to English for Media Literacy! This course is designed for non-native English speakers who are interested in learning more about U.S. media literacy. In this course, you will explore different types of mass media; such as, newspapers, magazines, television, and social media. This course will also give you the opportunity to develop a broader understanding of the role media plays in our lives, while building your vocabulary and giving you the language skills needed to analyze what you read and watch.

Jun 8th 2026

5-12 Weeks

English Advertising Social Media

Coursera

Facebook

Advertising with Facebook (Coursera)

Marketing & Communication Business

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

Jun 9th 2026

5-12 Weeks

Advertising Schedule Facebook

Coursera

University of Michigan

Personal Branding: Stand Out and Succeed (Coursera)

Management & Leadership Business

In Personal Branding: Stand Out and Succeed, you’ll explore how the branding strategies used by top-brands can inform your own personal brand, one that’s authentically you. Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You’ll reflect on your core values, and translate them into an elevator pitch, brand imagery, and brand story.

Jun 8th 2026

4 Weeks

Creativity Storytelling Branding

Coursera

University of Virginia Darden School Foundation

Advertising in the Age of Generative AI (Coursera)

Marketing & Communication Business

The Advertising in the Age of Generative AI course provides you with the knowledge, skills, and tools needed to build and maintain a clear and strong brand that is distinguishable from the competition and builds customer loyalty, familiarity, and comfortability. This course will allow for you to appropriately practice using Generative AI to generate compelling and effective logos as part of a brand strategy.

Jun 8th 2026

2 Weeks

Artificial Intelligence Advertising Brand

Coursera

University of Colorado Boulder

Social Media Advertising (Coursera)

Marketing & Communication Business

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.

Jun 8th 2026

5-12 Weeks

Advertising Social Media Twitter