Coursera

Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs (Coursera)

Offered by Goldman Sachs,

Este curso online gratuito é um dos 10 cursos disponíveis na coleção 10,000 Women da Goldman Sachs, projetado para empreendedoras prontas para levar seus negócios para o próximo nível. Este curso lhe ajudará a desenvolver sua estratégia de marketing e construir sua marca à medida que sua empresa cresce. Você irá explorar uma variedade de ferramentas de marketing úteis e aprenderá como realizar análises para medir seu sucesso no contexto do crescimento do seu próprio negócio.

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Você obterá uma compreensão clara e abrangente do ciclo de marketing e vendas e usará este ciclo como base para desenvolver seus planos de marketing e processo de vendas.
Ao final deste curso, você entenderá como identificar as ferramentas de marketing certas para atingir seu mercado-alvo, e como um plano de marketing eficaz pode se converter em vendas e receita para sua empresa.
A coleção de cursos 10,000 Women oferece uma experiência de aprendizagem online verdadeiramente flexível. Você tem a liberdade de abordar o programa da maneira que for melhor para você -– faça qualquer curso, ou combinação de cursos, para adaptar sua jornada de aprendizado às necessidades individuais de crescimento de seus negócios. Se você optar por fazer todos os 10 cursos, você irá explorar todos os elementos-chave do seu negócio e desenvolver um plano completo para o crescimento do mesmo. Você pode descobrir mais sobre a coleção 10,000 Women da Goldman Sachs nas páginas de FAQs.

What You Will Learn

Fortalecer sua marca comercial e definir metas e estratégias de marketing claras.
Explorar várias ferramentas de marketing digital que você pode usar para alcançar seus segmentos de clientes.
Refinar o processo de vendas e medir o sucesso das vendas.
Identificar métricas apropriadas para medir a eficiência da marca, do marketing e das vendas.

Syllabus

WEEK 1
Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs
Neste curso, você desenvolverá uma compreensão clara e abrangente do ciclo de marketing e de vendas. Você também explorará uma variedade de ferramentas e métricas úteis no contexto de seu próprio negócio. Ao final deste curso, você entenderá como transmitir valor para seus clientes-alvo, e converter isso em vendas e receita para sua empresa. Para alterar as configurações de idioma na plataforma Coursera, selecione o perfil da sua conta na barra de navegação superior ao lado direito e selecione Configurações. Escolha o seu idioma preferido na caixa suspensa Idioma e selecione Salvar para configurar sua preferência.

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