Coursera
Dive into the fascinating world of consumption and marketing culture with our exclusive online course. Understand how marketing shapes our lives, influences our choices, and affects society at large. Discover your place within this complex web of consumerism and learn to navigate it critically and thoughtfully.
Coursera
Dive into the 'Fundamentals of Marketing Strategy' course on Coursera. This interactive program is designed to equip you with the knowledge and skills needed to craft compelling marketing strategies. Engage with fellow learners as you explore key models and concepts, conduct research, and apply what you've learned in a competitive business environment.
Coursera
Dive into 'Emerging Markets' with Jagdish Sheth, a transformative online course that redefines global business strategies. Explore five key dimensions where emerging markets differ from developed ones, and learn to apply a local-first approach for global success in booming economies like China and India.
Coursera
Dive into the transformative world of Social Media & Marketing with this insightful course by Jagdish Sheth on Coursera. Discover how digital technology has revolutionized every aspect of marketing, from branding to advertising and promotion. Explore the profound impact of social media and user-generated content on market research and traditional marketing principles like the 4P's. This course is perfect for marketers, business owners, and anyone looking to leverage the power of social media in their marketing strategies.
Coursera
Dive into the transformative world of customer-focused marketing with 'What Are the 4 A's of Marketing' by Jagdish Sheth. This course shifts your perspective from a company-centric approach (the 4Ps) to a value creation framework centered around the needs and desires of customers. Learn how acceptability, affordability, accessibility, and awareness can be leveraged to create compelling marketing strategies that resonate with consumers.
Coursera
Dive into 'The Good, Bad, and Ugly of Marketing' course by Jagdish Sheth on Coursera. This insightful program teaches you how to revolutionize your marketing strategy for better customer engagement and financial outcomes. Explore purpose-driven marketing, internal marketing, supplier marketing, community marketing, and investor marketing to create a holistic approach that benefits all stakeholders.
Coursera
Dive into the world of data-driven marketing with our Supervised Learning for Marketers course. Master essential techniques like regression and classification, harnessing Python's power to transform your marketing approach. Perfect for professionals aiming to leverage machine learning for better decision-making and campaign optimization.
Coursera
Embark on a journey into the world of marketing with our Introduction to Decision Science for Marketing course. Designed for professionals seeking to harness the potential of data analytics, this course will equip you with essential skills in using data-driven insights to inform and refine your marketing strategies. Discover how to make informed decisions that lead to increased customer engagement and improved business outcomes.
Coursera
Dive into the world of Unsupervised Learning with our comprehensive course designed specifically for marketing professionals. Learn how to harness the potential of unsupervised machine learning algorithms to uncover valuable insights from your historical data, segment customers effectively, and optimize your marketing strategies without the need for labeled datasets. This course is ideal for those looking to leverage AI in marketing to drive better outcomes.