Marketing

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Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera) Coursera
IE Business School

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more (Coursera)

Discover the power of integrated marketing communications (IMC) in driving your product or service's success. This course offers a deep dive into IMC, exploring advertising, public relations, digital marketing, and other essential aspects of modern marketing strategies. Gain insights into planning and evaluating impactful marketing campaigns.

Nov 2nd 2026
4 Weeks
Estrategia de precios (Coursera) Coursera
IE Business School

Estrategia de precios (Coursera)

Este curso te guiará a través del complejo mundo de la fijación de precios, una decisión crucial en el marketing que puede marcar la diferencia entre el éxito y el fracaso comercial. Aprenderás conceptos fundamentales y técnicas avanzadas para desarrollar estrategias efectivas que permitan capturar valor y maximizar los ingresos de tu empresa.

Nov 2nd 2026
4 Weeks
Marketing: Customer Needs and Wants (Coursera) Coursera
IESE Business School

Marketing: Customer Needs and Wants (Coursera)

Dive into the world of consumer behavior and unlock the key to successful marketing with 'Marketing: Customer Needs and Wants'. This course will equip you with essential insights into identifying and classifying customers, helping you craft targeted strategies that resonate with your audience's needs and wants. Perfect for marketers looking to refine their approach.

Nov 2nd 2026
4 Weeks
Las redes sociales en acción (Coursera) Coursera
Tecnológico de Monterrey

Las redes sociales en acción (Coursera)

Este curso te introduce en el mundo dinámico de las redes sociales, donde aprenderás a aplicar estrategias efectivas para capturar la atención del público y mejorar tus tácticas de marketing. A través de ejemplos prácticos y casos de estudio, desarrollarás habilidades esenciales para convertirte en un experto en redes sociales.

Nov 2nd 2026
5-12 Weeks
Positioning: What you need for a successful Marketing Strategy (Coursera) Coursera
IE Business School

Positioning: What you need for a successful Marketing Strategy (Coursera)

Discover the critical role of Positioning in crafting an effective Marketing Strategy. This course, led by IE professor Ignacio Gafo, will guide you through essential stages of market segmentation, defining your unique value proposition, and building a clear, compelling position in the marketplace. Whether you're new to marketing or looking to refine your strategy, this course provides the tools needed for a successful brand positioning.

Nov 2nd 2026
4 Weeks
Investigación de mercados y comportamiento del consumidor (Coursera) Coursera
IE Business School

Investigación de mercados y comportamiento del consumidor (Coursera)

Sumérgete en la ciencia detrás del éxito comercial con nuestro curso introductorio sobre Investigación de Mercado y Comportamiento del Consumidor. Este primer módulo te brindará las herramientas esenciales para iniciar tu carrera en Marketing, enseñándote a convertir decisiones estratégicas en investigaciones reales que guiarán tus acciones comerciales.

Nov 2nd 2026
4 Weeks
Marketing Mix Fundamentals (Coursera) Coursera
IE Business School

Marketing Mix Fundamentals (Coursera)

Dive into Marketing Mix Fundamentals to learn how to effectively bring your products to market. This course covers the essential elements of Product, Pricing, Place, and Promotion strategies that are crucial for business success. Gain insights into brand management, pricing techniques, distribution channels, and promotional tactics.

Nov 2nd 2026
4 Weeks
Meaningful Marketing Insights (Coursera) Coursera
Emory University

Meaningful Marketing Insights (Coursera)

Discover the art and science of extracting valuable insights from consumer data in our Introduction to Marketing Analytics course. Designed for marketers, this course teaches you how to harness surveys, transaction histories, billing records, and more to predict future behavior and drive effective marketing strategies. Learn with practical exercises using Microsoft Excel.

Nov 2nd 2026
5-12 Weeks