International Strategy

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Innovation and International Strategy (Coursera)

Apr 29th 2024
Innovation and International Strategy (Coursera)
Course Auditing
Categories
Effort
Languages
The 21st century competitive landscape is characterized by rapid technological change and globalization. How do companies compete and succeed in such an environment? First, companies must engage in continuous innovation to sustain their competitive advantage. This course is designed to equip students with a deep understanding of why innovation [...]

Advanced Business Strategy (Coursera)

Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). [...]

Localization for Marketers (FutureLearn)

Feb 13th 2023
Localization for Marketers (FutureLearn)
Course Auditing
Categories
Effort
Languages
Enhance your organisation’s growth strategy by learning how to localize your marketing materials for international audiences. Go global with your marketing campaigns. Research has shown that adapting marketing materials to target regions, countries, and cultures can make international campaigns more successful and profitable. On this two-week course led by [...]
Feb 13th 2023
Course Auditing
64.00 EUR