International Business Strategy

Acompáñanos en el curso Hacer negocios con multinacionales y empresas en América Latina. En este curso, conocerás las características de las multilatinas más grandes, comprenderás cómo han construido su ventaja competitiva doméstica e internacional, e identificarás cuáles son los desafíos e innovaciones para lograr sostener su desempeño económico [...]

Join us in the course Doing Business in Latin America. In this course, you will learn about the characteristics of the biggest multilatinas, how they have built their domestic and international competitive advantage, and you will identify which are the challenges and innovations to achieve the sustainability of their [...]

Enhance your organisation’s growth strategy by learning how to localize your marketing materials for international audiences. Go global with your marketing campaigns. Research has shown that adapting marketing materials to target regions, countries, and cultures can make international campaigns more successful and profitable. On this two-week course led by [...]