Harsha Gangadharbatla

Harsha Ganga is an associate professor of advertising at the University of Colorado Boulder. Over the last five years, he served as the founding chairperson of the Department of Advertising, Public Relations and Media Design. His research interests lie at the intersection of technology, business, and communication. He has authored (or co-authored) over 40 publications including conference proceedings. He holds a BE in Electrical Engineering from Motilal Nehru National Institute of Technology (India), an MA in Advertising from Michigan State University, and a PhD in Advertising from the University of Texas at Austin.

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Native Advertising (Coursera)

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form [...]

Search Advertising (Coursera)

Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they [...]

Introduction to the Digital Advertising Landscape (Coursera)

The digital advertising landscape is complex. There are many different types of ads, including: display, video, audio, sponsored, native, social media and search. Consumer data and the ad tech that action on that data are both ubiquitous and complicated. As a result the sheer number of options available to [...]