Oct 31st 2016

Strategy Formulation (Coursera)

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The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.

At the end of the course, you will be able to:

- Identify why a strong strategy is essential for the future business success

- Formulate a business strategy that suits the needs and visions of your organization

- Explain why managers too often formulate sub-optimal strategies

- Extrapolate measures to optimize current business strategies

Strategy Formulation is course 2 of 4 in the Strategic Management and Innovation Specialisation.

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.