People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses. 60% of people say they discover new products on Instagram; 200 Million+ Instagrammers visit at least one Business Profile daily; 80% Increase in time spent watching video on Instagram; 1/3 of the most viewed stories are from businesses Instagram provides businesses an opportunity to showcase their products and services to a larger audience to attract potential customers and stay in contact with their existing customer base.
In this course, we will cover different topics to get you started on paid advertising on Instagram to tap into all the benefits Instagram has to offer.
We will cover:
- Tools within the Instagram App that can help you grow your business
- 3 ways to advertise on Instagram
- The different buying objectives
- How to set-up ads
- The different Instagram ad formats
For your project, please outline what your first campaign or promoted post will be. Include the below information in your outline:
- The objective of your first campaign
- Which buying option you would use
- What your objective is
- What ad format you will be using (or show an example of the ad/post you plan on using)
- What your targeting will be
- Your budget and the duration of the promotion
Once completed and submitted, I will review it and provide you with some feedback.
